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BRAX knitwear spring/summer 2013 trends for men

18
Jul '12
Colours, light and breeziness – these are BRAX's synonyms for spring/summer 2013. Inspired by the jewel of the Côte d'Azur, the Cap d'Antibes peninsula near Nice, BRAX has sketched out an authentic nonchalant style with its trend collections that let you feel the warmth of the sun on your skin. The world is movement. Fresh breeziness, the height of in vogue and the Riviera atmosphere that epitomised the 60s recasted in the light of today permeate the relaxed, sporty looks of the spring/summer season. A modern optimistic style informed by an emotive interplay of colours in soft ice and candy-tinted hues.

The colour spectrum of the knitwear segment boasts an enormous range of trendy hues as well as classic basics. Burnt shades such as saffron, pepper and cinnamon are new for spring/summer 2013.

Relaxed gradients of blue in pool-like freshness and new mint-toned greens provide the perfect complement. Sweatshirt fabrics are being offered in re-interpretations of classic American sports technicolour.

Reds look burnt, blues washed out, gray mélanged as an anchoring basic; sporty accents join the fray as white contrasts. The new colours represent the authenticity informing the overall style. With 24 colours and four basic perma colours – ten of which are in the depot and four colours are NOS – the basic polo is offered in an especially large colour card. It spans a harmonious colour spectrum.

Warm colours such as curry, saffron, cinnamon and cayenne stand alongside the luminous pool and cocktail hues of piscine, azure, lime (neon green), cocktail and summer (neon yellow) as well as the masculine summer pastels rose, celery, lavender and bleu. The sporty piqué polos are coordinated to the authentic colours of the sweatshirts. The edging details create new colour combinations, such as orange and azure or mint and a vibrant purple.

Retro is the trend underpinning the styles and wide array of thought-out details in the knitwear segment. Small retro-inspired contrasting stripes bring a modern interpretation of a sporty classic into the collection and establish a common thread throughout the different materials. The V-neck sweater features contrasting piqué stripes on the sleeve and tipping details on the collar and waistband, the polo and the cardigan even have narrow contrasting stripes on the button placket.

The reinterpreted 60s sweatshirt classics, the raglan crew and baseball jacket, are stellar examples of the trend. The sweatwear's sporty styling elements, inspired by trendy college looks, add to its appeal: striped cuffs inside, zippers in contrasting colours and high-quality woven badges. As a special extra, small maritime stripes in the collar and maritime-inspired artworks join the mix.

In addition to updated details, the basic polo and the classic pima piqué polo have been modernised and their fit has been reworked. Chest pockets and sleeve cuffs are now leaner, the insides are more detailed and a two-button placket has been added.


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