Home / Knowledge / News / Apparel/Garments / Metaphor – new ready-to-wear line for women from Sears

Metaphor – new ready-to-wear line for women from Sears

24
Jul '12
Sears is proud to announce the upcoming launch of Metaphor, their latest ready-to-wear fashion line targeted towards young, fashion conscious women with an emphasis on career.

The apparel collection, which is scheduled to hit stores in August, will include jackets, trousers, shirts and dresses at price points reasonable to every fashionista. The line will be complemented by fashion footwear and jewelry. The launch is designed to appeal to a new generation of women who are aware of the latest fashion trends but remain budget conscious.

"We have worked to make Sears a destination for women by expanding our portfolio to include more fashion and trend-right brands," said Lana Krauter, SVP and president, Sears Apparel. "Metaphor brings that new and fresh look to Sears in the contemporary career category, giving working women access to beautiful clothes at affordable prices."

Metaphor will offer playful yet chic separates that gives the working woman a variety of options to easily transform herself from a day at the office to cocktails with girlfriends at night, and more. The line will appeal to women of all shapes and sizes, and will be aimed at those who are seeking a versatile wardrobe to complement their on-the-go lifestyle.

The Metaphor collection will be available exclusively at Sears stores nationwide and online.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading broadline retailer providing merchandise and related services and  is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.

Sears, Roebuck and Co


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search