Home / Knowledge / News / Apparel/Garments / Marsala to expand Icebreaker into sporting goods channel

Marsala to expand Icebreaker into sporting goods channel

01
Aug '12
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that David Marsala has been promoted from U S sales operations manager to US sales manager – sporting goods.  In this newly created position, Marsala will strategically lead Icebreaker’s expansion into the sporting goods channel.

“Dave has been instrumental in the growth of our core outdoor and alpine business and  we are excited to have him lead the development of this new channel.,” said Lisa Thompson, president of Icebreaker USA. “It will be a fun challenge for us to introduce this new consumer to the magical properties of merino. We look forward to showing them there is a natural and technical alternative to plastic.”

Marsala will report to Thompson and work closely with U.S. sales manager Justin Watkins, who will continue to manage the outdoor and alpine channels.

Marsala has been with Icebreaker for over five years, working in various operation roles out of both the United States and New Zealand offices.  Prior to joining Icebreaker in 2007, Marsala was with Mountain Hardwear for three years working in international sales and international product management.

 

Icebreaker


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Nick Isles,

Nick Isles

The Condé Nast College of Fashion & Design or CNC as it is known as,...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search