Home / Knowledge / News / Apparel/Garments / New intimate apparel brand to launch in August

New intimate apparel brand to launch in August

01
Aug '12
Curveturiere, a New York-based intimates company, announces the August 2012 launch of Curveturiere, bringing fashion, trend and glamour to classic full-cup silhouettes. Each style is constructed with the utmost attention to fit, comfort, and support. Bras are available in sizes 32 to 48/50 D through K and bottoms in XS to 3XL.

Curveturiere co-creators/founders, Kelly Moore and Mary Pifko, not only combine 25+ years experience in the intimates industry, they identify with women's quest to find fashionable intimates through their own personal struggles to find full-busted foundations.

"Living and working in the fashion industry, I wanted the same trend options in my intimates as I had with clothing and accessories," said co-founder Mary Pifko. "As a natural 32F intimates buyer with brands across the industry I still could not find my size. Intimates brands offering trend and color stopped at DD or DDD. Brands that offered broader sizes were offered in nude and black with prices upwards of $100."

The line consists of a full collection of bras, panties, and sleepwear. Purposely curated to allow customers to mix and match foundations, the collection is a reflection of their tagline. After too many years of staring at a black and white lingerie drawer, we ask, "Who wants to live life in neutral?" The collection focuses on color and trend while staying true to full-busted customer demands.

"The average bra size in America is a 36DD. Five years ago the average size was 36C, 10 years ago the average size was 34B. Our customer is clearly underserved in her lack of options in the market," said co-founder Kelly Moore. "Because Mary and I identify closely with our customer we want to create a community giving women an outlet to share trend and fashion information, figure-related tips, healthy living advice, recipes, exercises, beauty advice, and other full-bust finds through blogs and social media."

Curveturiere will launch in New York City on August 6th in their 7th Avenue showroom with a private cocktail preview reception of the Spring 2013 Collection for buyers, bloggers, and press. The full Spring 2013 line will debut in Las Vegas, August 21st, at the Curve Intimates Trade Show.

Curveturiere


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Oct 2021

11 European nations seek ambitious measures to tackle waste in textile

Eleven European countries—Austria, Belgium, Denmark, Finland, France, ...

Pic: Shutterstock

Textiles | On 19th Oct 2021

Industrial units in Vietnam’s HCM City hit by labour shortage

Several Vietnamese industries, especially labour-intensive ones like...

Pic: German Embassy Phnom Penh

Textiles | On 19th Oct 2021

Consortium comprising GIZ, others to address textile waste in Cambodia

An international consortium initiated by Deutsche Gesellschaft für...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search