As a result, the 2013 collection features the introduction of new LYCRA BEAUTY technology - swimwear fabric which provides the newest evolution of shaping. This exciting addition supports the collection's modern take on the classics with trend-right styling, prints and innovative fabrics.
“Our mission was to return to Jantzen’s roots of revolutionizing swimwear, as a fashion leader and innovator. We wanted to build on Jantzen’s rich heritage and not be defined by it. We saw a clear white space within the swimwear market for designs that are bold, feminine and innovative. Our spring 2012 Brazil capsule collection, which was designed for and distributed exclusively to all Macy’s doors, received strong consumer response and was the guiding light for this change. It validated our vision for the new direction for 2013,” said Lana Todovorich, president of swimwear, activewear and shapewear at Perry Ellis International.
The new brand positioning launched at the July 21 - 24 SAF swim show at the historic Miami Convention Center and is already creating retail buzz and excitement. The 2013 collection features feminine silhouettes including peplum bandeaus, one-shoulder maillots, and push-up bras with cup sizes up to DD.
“We are offering much bolder prints that are fashion-forward such as photoreal techniques, large scale graphic roses and florals, mosaic and tile prints, as well as print mixing. Color continues to be important,” said Grace Fooden, SVP of design and merchandising for fashion brands.
“The collection delivers what confident women of today want from their swimwear, and the campaign reflects that bold yet clearly feminine spirit,” said Joakim Wijkstrom, chief marketing officer. “We are excited about the opportunity to take this innovative brand back to its roots and build on that heritage.”
As one of the most iconic heritage brands within the Perry Ellis International portfolio, the Jantzen marketing campaign will include traditional print and outdoor advertisements, but will also focus on digital and social media platforms as well as blogger partnerships.
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel.
Perry Ellis International
| On 15th May 2021
The government of Australia has earmarked Au$1 million to promote and ...
The import of textiles and apparel by the United States increased by...
| On 15th May 2021
The British luxury fashion designer Amanda Wakeley’s company, AW...
Fashion tech has to be lean and very productive
Good tidings expected for textile industry
Money never disappears-it just finds new opportunities
The Condé Nast College of Fashion & Design or CNC as it is known as,...
Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...
Established in 2018, Forsarees is a socially driven business enterprise,...
From May 14 to 17, international exhibitors will present the entire...
Ventile is a registered trademark used to brand a special high-quality...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
Tahweave & Garo
Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...
Label Archana Jaju
<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.