Home / Knowledge / News / Apparel/Garments / TOMgirl unveils innovative Velcro back comfort bra

TOMgirl unveils innovative Velcro back comfort bra

06
Aug '12
TOMgirl Apparel introduces the innovative Velcro Back Comfort Bra. The bra’s unique Patent Pending Velcro back closure allows the wearer to adjust band size six or more inches. This is revolutionary for women with hard to find sizes.

Bra also works great as a maternity bra because the band grows and shrinks with you. Cups unhook for nursing or to convert to a cross back style. The Velcro Back Comfort Bra was designed to give you the supreme comfort of a sports bra, but with the lift and support of a push-up.

TOMgirl Apparel is a lingerie and loungewear company started by a mom, Amanda Lehto, who was frustrated with uncomfortable bras, poor fit, and lack of support. After years of searching for a bra that was both comfortable and flattering, Amanda decided to create one on her own. Realizing that most brands did not even carry her size, a 30E, she came up with the idea of a Velcro back closure to fit women of all sizes.

The most important factors to TOMgirl Apparel are comfort, support, and fit. A new mom needs to wear a bra at all times to avoid leakage and to support her growing breast size. Therefore, the bra must be comfortable enough to sleep in while still convenient for nursing. With breast size and weight changing all the time, the adjustable Velcro band makes it easy to customize.

Women who have small cup sizes with large band sizes, as well as women who have large cup sizes with small band sizes, have been vastly overlooked in the lingerie industry. TOMgirl Apparel provides a comfortable solution for these women to finally have a bra that fits perfectly. The Velcro Back Comfort Bra is available in six adjustable sizes and three colors.

TOMgirl Apparel


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search