Sears Canada posts disappointing sales in Q2 FY'12

16 Aug '12

4 min read

"However, the quarter was a difficult one, as the sales results demonstrate," continued Mr. McDonald. "The Outdoor Power Equipment category, despite a good start to the season, had a dramatic fall-off in sales with the onset of long spells of warm dry weather in most parts of the country.

“In addition, weekend sales in general continued to be tough. Although we tested special promotions to increase our Saturday and Sunday business, our weekend business is still underperforming and we will be executing new approaches as we proceed through the third quarter.

"I want to thank our 30,000 associates for their ongoing efforts in the execution of our transformation," added Mr. McDonald. "During the second quarter, we launched several key customer service initiatives including a more customer-friendly returns policy, the summer edition of our popular LOOK! report, introducing the hottest trends of the season, and a renewed baby department which reinforces our commitment to serving the needs of new parents and our mission of serving Canadian families for all of their home and apparel needs."

Sears Canada Inc.

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