• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Launch of The New Beginning concept across Splash stores

22 Aug '12
4 min read

On entering, consumers are treated to catwalk experiences that bring to the fore prevailing looks and trends interspersed with mannequins on pathways which are lit by stainless steel tubes set with LED lights on the ceiling.  Moving from one aspect to the other and forming the core of the store is the backstage arena which is a frenzy of collection, trends and looks. 

Finally stepping into the after-party arena, the store is deeply characterized by a black atmosphere interspersed by a lounge area where the consumers can relax and share the new shopping experience with the outside world.  
 
“The stores will be a reflection of our biggest event, the Splash Fashion Show. The new layout is a way of  giving our fashion savvy clientele a chance to re-live each of the moments in the comfort of the store while shopping the season’s collection. Highlighting similar collections the concept will also make navigation and shopping in Splash an enjoyable experience as the stores will follow a very trend oriented format. We also will be adding elements like multimedia, digital mirrors and make-up corners in order to further engage the customer.”
 
In the first leg, Splash will revamp and refit close to 30 stores across cities that it is currently present and will look to incorporate the change across all stores in the next three years.  With a cosmopolitan look and feel that will cater to various age groups of chic and stylish audiences, the stores will stock the most fashionable and dynamic youth oriented looks upping the ante in terms of customer engagement and satisfaction.
 

Splash

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search