Home / Knowledge / News / Apparel/Garments / SOMB launches limited edition Tees, Tanks & Hoodies line

SOMB launches limited edition Tees, Tanks & Hoodies line

22
Aug '12
Los Angeles based fashion company, SOMB, (SHIRT OFF MY BACK) launches its second collection entitled “From Cali With Love,” featuring specially designed t-shirts, hoodies, tank tops, and accessories.

By purchasing SOMB wear, customers will support the charity, Right To Play, which uses the power of sport and play to improve the lives of children in some of the most disadvantaged areas of the world. The 2012/2013 line is available online, with exclusive additional pieces to launch in the new year.

“SOMB began from a place of true generosity and a desire to give back,” said Founder Will Bennett. “We initially directly marketed these clothes to our friends and family. We had no idea our line would sell out three times, and garner so much public and celebrity support.

This new collection, From Cali With Love, builds upon that foundation and takes it a step further through the incredible charity Right To Play. We have some amazing designs from local LA artists, and are thrilled to share them with the world in the hope to inspire others to give back.”

SOMB’s latest collection features several inspiring designs which connect California lifestyle to world issues and cultural discovery. The designs include: “Electric Africa” which features a guitar in a classic rock music poster motif; “If,” inspired by Rudyard Kipling’s famous poem; “Gun Shoots Love,” based on popular LA street art in a plea for peace, “Liberation Beats,” which draws on iconic images from the struggle against Apartheid; “Born Free” drawn from the words in Article One of the Declaration of Human Rights, and “Signature SOMB,” which features brand specific logo-ing, and a call to action.

There is also a special design entitled “From A Child’s Eyes,” which is based on a photo taken in Zimbabwe during one of SOMB’s uniform drops. All designs in this collection were made in Los Angeles by local artists, DJ Indebele and Assal Deshmeh, who collaborated with SOMB’s Founders to bring their own artistic vision into the brand’s vibrant imagery and positive messaging.

SOMB was founded by Will Bennett, James Williams, Anders Bard, Chris Norqual and Anson Carter—five friends who formed a business around a one-to-one model which provided school uniforms to children in Africa for every article of clothing sold in the States.

The initial line sold-out three times over—outfitting children in nearly 50 schools. The new collection takes SOMB’s mission a step further by supporting the global organization Right To Play, which recently had a strong presence in London with many of its Athlete Ambassadors medaling in the 2012 Summer Olympics.

SOMB


Must ReadView All

Pic: Shutterstock

E-commerce | On 6th May 2021

UK digital commerce spending to reach $11.6 trillion in 2021: Report

UK digital retail spending will rise to over $11.6 trillion by the...

Pic: Compo-SiL

Textiles | On 6th May 2021

Taiwanese company GS to produce plastic-free vegan leather

Taiwanese silicone product manufacturer General Silicones (GS) has...

Pic: Shutterstock

Textiles | On 5th May 2021

EURATEX welcomes revamped EU Industry Strategy

EURATEX, the voice of the European textile and apparel industry, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search