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Aliya Tipu launches her own apparel brand

23
Aug '12
After the resounding success of Alle’nora Aliya Tipu designer wear exhibition in Dubai, Aliya exhibited her clothing line here in Karachi at her boutique on Independence Day.

Aliya Tipu has garnered the reputation of being one of the best beautician/stylists in Pakistan. Having beautified brides, models and her clients for more than 25 years, Aliya finally decided to branch out and do something different – launch her apparel brand.

She has used her aesthetics in designing exquisite and elaborate creations in silks and chiffons.

Says Aliya: “Dress designing was something I always knew I would do. Being a beautician was something that just happened and I have been playing that role for more than two decades now. I am still a beautician first but designing outfits was always on the cards for us. The mastermind behind Alle’nora Aliya Tipu apparel brand is my husband Tipu, who has an eye for beautiful things.

He is extremely creative and has always helped me with the presentation of my salon and now the boutique and outfits. Tipu has not only designed the interior of my work space but also all the ensembles that are exhibited.”

Having opened the doors of her boutique Alle’nora Aliya Tipu recently, Aliya took her first exhibition to Dubai which was a complete ‘Sold Out!’ After the heartening success of the first exhibition Alle’nora Aliya Tipu focused on exhibiting her creations in Karachi where the lady enjoys a huge fan following. 

The collection exhibited comprises formal wear and bridal wear. Pure materials like silks, chiffons and georgettes have been sculpted beautifully in traditional yet trendy attire. The outfits have been tastefully embellished in gold, silver with sprinklings of swarovskis. It is a collection ideal for a bride to be or for that formal occasion you always wanted to really dress up to. With an outfit for every occasion, a bride needs look no further.

Alle’nora Aliya Tipu is a one-stop-shop for all your bridal needs. From make-up to attire it’s all available under one roof.

The event was attended by fashionistas, socialities and media who were all present to show support to the designer. 

Alle'nora Aliya Tipu


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