Home / Knowledge / News / Apparel/Garments / Double Standard Clothing opens first store in Hong Kong

Double Standard Clothing opens first store in Hong Kong

05
Sep '12
Invest Hong Kong (InvestHK) has informed that leading Japanese fashion brand Double Standard Clothing opened its first concept store outside Japan in Hong Kong, leveraging the city’s international hub status in its overseas expansion.

The shop at Hysan Place, Causeway Bay, boasts a polished interior to match the chic apparel of the brand, which has more than 40 stores in Japan. The brand’s distributor and operator in Hong Kong, SEPV Co Ltd, is also involved in information technology, food and beverage, real estate and business consulting in Hong Kong.

The President of SEPV Co Ltd, Mr Norihisa Nagata, said, “The vibrant retail environment in Hong Kong has encouraged our development into the retail sector by introducing the popular Japanese fashion brand, Double Standard Clothing, into the market.

"We are confident that our brand can benefit from the flourishing tourism industry in Hong Kong, which is well known as an international city with year-long appeal to numerous visitors. In turn, Hong Kong serves as a significant platform for evaluating the capacity of our brand in relation to our business plans ahead.

“Looking forward, Hong Kong’s strategic geographic location within the region and its unique relationship with China lay a strong foundation for the expansion of the brand. We should be well-positioned to open more shops in the future and also extend our range of businesses to the vast markets of the Mainland and Asia Pacific,” he added.

The Associate Director-General of Investment Promotion, Mr Andrew Davis, gave a warm welcome to SEPV Co Ltd and the opening of its first overseas retail shop for Double Standard Clothing in Hong Kong.

“The establishment of the first retail shop of the Japanese apparel brand mirrors Hong Kong’s springboard function for overseas enterprises to gain access to the markets of the Mainland as well as other Asia-Pacific economies. As an international city close to emerging Asian markets, Hong Kong is definitely the perfect starting point for brand-building and offers many more opportunities for the company’s various businesses,” he said.

Founded in 2010, SEPV Co Ltd has its headquarters in Hong Kong where it caters to the local and China markets.

Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy.

Invest Hong Kong (InvestHK)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search