Home / Knowledge / News / Apparel/Garments / Wayne & Gerardine create haberdashery range for John Lewis

Wayne & Gerardine create haberdashery range for John Lewis

Sep '12
John Lewis is launching an exclusive haberdashery range with design duo Wayne and Gerardine Hemingway. The collection brings together John Lewis, which started as a haberdashery shop in 1864, and the Hemingway’s, who’s roots stem from dressmaking and textiles, for the first haberdashery collaboration for the department store. 

Inspired by historical designs from the 1930’s to the 1970’s the collection uses a neutral and warm colour palette to give the items a vintage look and feel. The 25 piece range is available in five different designs and comprises of sewing essentials such as pin boxes, fabric bags, needles and buttons. In addition there are also some accessories available such as note pads, clutch purses and vanity cases.
John Lewis Haberdashery Buyer, Sam Drysdale says ‘This collaboration was a natural choice for John Lewis, as both ours and Hemingway’s foundations are in haberdashery. Sales of sewing products are increasing, and we are seeing a lot of new customers who are looking to take up sewing. We expect the range to appeal not only to our existing haberdashery lovers, but also to attract a younger demographic. 
Designer, Wayne Hemingway says ‘My family were avid dressmakers and I always remember being surrounded by fabric and having thread on my shoes as a child. In Gerardine I married a lass whose haberdashery and dressmaking passion led to the formation of our our first brand Red or Dead. I am very excited about this collaboration, and the heritage that John Lewis and I share makes it the the perfect partnership.’ 
The John Lewis Partnership - The John Lewis Partnership operates 37 John Lewis shops across the UK (29 department stores and eight John Lewis at home), johnlewis.com and 284 Waitrose supermarkets. The business has an annual turnover of nearly £8.7bn. It is the UK's largest example of worker co-ownership where all 81,000 staff are Partners in the business. 

John Lewis

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Sep 2020

Global economic forecast not as dark as earlier guess: IMF

Though the global economic outlook is not quite as dark as expected...

Pic: Edinburgh Woollen Mill

Fashion | On 26th Sep 2020

FRP appointed to value Peacocks, Edinburgh Woollen Mill

Edinburgh Woollen Mill Group CEO Philip Day has started the...

Pic: Shutterstock

Retail | On 26th Sep 2020

India plans retail trade policy, settling logistics policy

India plans to formulate a retail trade policy for which stakeholder...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search