Home / Knowledge / News / Apparel/Garments / AUR launches Stormpack outerwear collection
AUR launches Stormpack outerwear collection
11
Sep '12
AUR, a young quality golf apparel collection, with great success in the U.S. and Canada, and is being introduced in Europe for Spring 2013. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look. For Spring 2013, AUR will now include the Stormpack outerwear line.

AUR stands for 'All that you Are'. The philosophy for this authentic golf brand is and will continue to be the goal of providing the most value-added, aspiring golf fashion on the market.

"We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering," says Mark Fletcher.

"They've got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point.

“We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf."

AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line.

The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men's fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball.

Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.

AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max polyester. These polo's features stretch, using spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as pool, slate , crimson, black and white offering the golfer comfort, breathability and a stand out look on any fairway, especially combined with the Active plaid flat front pant in navy plaid, coal or pool plaid.


Must ReadView All

Bangladesh urges US to reinstate GSP facilities

Apparel/Garments | On 19th Mar 2019

Bangladesh urges US to reinstate GSP facilities

Bangladesh commerce Minister Tipu Munshi has again called on the...

Myanmar's CMP export volume reaches $2 bn in 5 months

Apparel/Garments | On 19th Mar 2019

Myanmar's CMP export volume reaches $2 bn in 5 months

The export volume of cut-make-produce (CMP) industries in Myanmar...

Pakistan's textile exports up 1.38% in July-Feb FY19

Textiles | On 19th Mar 2019

Pakistan's textile exports up 1.38% in July-Feb FY19

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search