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Dollar Industries launches men's lifestyle apparel segment

12
Sep '12
This festive season, Indian apparel market is set to witness yet another fashion revolution as leading hosiery brand Dollar Industries launched its men’s lifestyle apparel segment with its much awaited brand “FORCE”, which is strategically called “Go Wear”.

FORCE range consists of fashionable Jeans, T-Shirts, Bermudas, Gym Vests, Boxer Shorts and Track Pants.

“The company’s endeavour is to provide branded apparels at reasonable cost to meet the needs of Indian consumers. A complete range of lifestyle wear which consists of Denims, Tees, Gym-Vest, Track Pants, Bermuda and Boxer Shorts, FORCE will surely sway the latest fashion industry.

The whole range is designed keeping in mind both the comfort level and style factor of today’s youngsters. We have an aggressive marketing and advertising strategy in place to promote the brand”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.

The Denims range comprises of Regular fit, Straight fit, Skinny fit, Absolute Skinny fit and Slim fit. While various styles of T-Shirts and Gym-Vests are also there. FORCE initially witnessed a soft launch only in Eastern India but now the company will launch the entire range nationally. The products will be available in general retail markets, specially, MBOs(Multi Brand Outlet).

“Casual wears has become second skin for today’s generation. A sample research has shown that the target consumers for FORCE mainly consist of young, independent and ambitious men. Banking on the needs of these aspiring consumers, we decided to venture into lifestyle apparels. It has a vast scope and the market is growing”, added Mr Gupta.

Hosiery major, Dollar Industries Ltd, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana.

Dollar Industries


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