Home / Knowledge / News / Apparel/Garments / Dollar Industries launches men's lifestyle apparel segment

Dollar Industries launches men's lifestyle apparel segment

12
Sep '12
This festive season, Indian apparel market is set to witness yet another fashion revolution as leading hosiery brand Dollar Industries launched its men’s lifestyle apparel segment with its much awaited brand “FORCE”, which is strategically called “Go Wear”.

FORCE range consists of fashionable Jeans, T-Shirts, Bermudas, Gym Vests, Boxer Shorts and Track Pants.

“The company’s endeavour is to provide branded apparels at reasonable cost to meet the needs of Indian consumers. A complete range of lifestyle wear which consists of Denims, Tees, Gym-Vest, Track Pants, Bermuda and Boxer Shorts, FORCE will surely sway the latest fashion industry.

The whole range is designed keeping in mind both the comfort level and style factor of today’s youngsters. We have an aggressive marketing and advertising strategy in place to promote the brand”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.

The Denims range comprises of Regular fit, Straight fit, Skinny fit, Absolute Skinny fit and Slim fit. While various styles of T-Shirts and Gym-Vests are also there. FORCE initially witnessed a soft launch only in Eastern India but now the company will launch the entire range nationally. The products will be available in general retail markets, specially, MBOs(Multi Brand Outlet).

“Casual wears has become second skin for today’s generation. A sample research has shown that the target consumers for FORCE mainly consist of young, independent and ambitious men. Banking on the needs of these aspiring consumers, we decided to venture into lifestyle apparels. It has a vast scope and the market is growing”, added Mr Gupta.

Hosiery major, Dollar Industries Ltd, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana.

Dollar Industries


Must ReadView All

Pic: Shutterstock

Retail | On 9th Jul 2020

UK unveils 2nd part of 3-phase plan for economic recovery

Chancellor of the exchequer Rishi Sunak recently announced a slew of...

Pic: Brooks Brothers

Apparel/Garments | On 9th Jul 2020

Brooks Brothers files Chapter 11 bankruptcy proceedings

Brooks Brothers, America's oldest apparel company, recently announced ...

Pic: Shutterstock

Textiles | On 9th Jul 2020

Deeper recession forecast for EU economy

The European Union economy will see a deep recession this year...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search