With the July 4th holiday week imminent, Big Dogs needed to be in-market to accelerate the brand re-launch and capture sales. Meeting that launch date would require some creative solutions and a committed team, so with just four weeks before the holiday, ID+A Architecture, the project's architectural firm, turned to Image 4.
"When we came onboard, only the floor renderings actually existed. We had only two weeks to engineer and fabricate everything," said Susanne Andrey, Image 4's Project Lead. "Luckily, Big Dogs is known for witty and fun T-shirt designs that play off of pop culture, and we reflected that in the store design."
In addition to repairing and refreshing the leased retail spaces, Image 4 finished the interiors and designed and installed fresh brand graphics. To define the merchandise areas, custom-fabricated architectural columns were wrapped in graphics of the iconic Big Dogs logo. They serve as a striking contrast to the paint and hardware treatments used throughout the stores.
Last, to give more prominence to the trademark designs, Image 4 developed a graphic display system that displays the artwork designs on large, interchangeable panels. Not only was this solution unlike any Big Dogs had ever used, it was particularly well received because it could be created and replicated within the company's budget and schedule.
"Big Dogs is in a growth mode nationwide and they made a serious commitment to re-launch their retail presence," noted Jeff Baker, CEO of Image 4. "Successfully installing and launching these stores is critical to their strategic plan, and we're proud Big Dogs trusted our firm to deliver for them on such a tight deadline."
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