A fashion chain in Sweden goes more sustainable

• “The right way to Wash” guide in stores and on the website shows how both clothes and planet will last longer.
• Promoting the development of increased opportunities for recycling of textiles, in cooperation with industry peers.
• Cooperation with-in the Better Cotton Initiative to accelerate the increased availability of organic cotton.
• To make greater demands on limited chemical content in garments and in production.
• Became certified by the Swedish Environmental Department after testing substances banned by KappAhl such as lead, cadmium and nickel in jewelry

KappAhl is a leading fashion chain with more than 380 stores and almost 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families.

KappAhl