Benetton's new campaign supports non-employed youth

A generation that testifies that being non-employed doesn’t mean being useless, lazy or an anarchist.

A generation that is fighting for a less temporary future in a different way. Contrary to common misconceptions about being young and non-employed, their smart, creative and inspiring working experiences do not compromise their dignity.

To support this initiative, United Colors of Benetton will release a film paying homage to today’s youth. The film is an unfiltered portrayal of the everyday life of four young NEETs. We see how they fight to find a job while at the same time fighting for their dignity, against indifference and stigma. Through a partnership with MTV and digital media, United Colors of Benetton will broadcast these ads and call to action, reaching more than 35 countries.

This communication project will run globally, in print and virally, through photographs and videos, using social media and an ironic approach to facilitate the involvement of young people who can help face the global problem of unemployment.

United Colors of Benetton