Home / Knowledge / News / Apparel/Garments / Levi Strauss to phase out dENiZEN brand from Asia

Levi Strauss to phase out dENiZEN brand from Asia

22
Sep '12
Levi Strauss & Co. announced that it will phase out the dENiZEN brand from Asia, including India, over the next twelve months in order to focus on growing its core Levi’s brand.  It is a strategic decision made by the company to focus on driving profitable growth.

Currently in India, dENiZEN operates through a network of 272 stores in cooperation with franchisee partners.  Levi Strauss & Co. will work closely with its trade partners to ensure a smooth transition during this time.

“Across our company, we are focused on providing our consumers with great products, driving growth and innovation,” said Sanjay Purohit, general manager of India for Levi Strauss & Co. “We made the strategic decision to phase out the dENIZEN brand in order to focus on growing the core Levi’s brand.  We value the relationship with our employees and business partners and recognize their contributions toward dENiZEN.” 

Purohit continued, “We are committed to the India market and we’ll continue to build on our consumers’ connection to the Levi’s brand by delighting them with great products, exemplary service and a compelling brand experience.”

Levi Strauss & Co. has sold Levi’s clothing in India for more than 18 years. Its products are available through exclusive Levi’s brand stores and multi-brand stores in 200 cities across the country. The company’s main office is in Bangalore and it has additional offices in Kolkatta, Mumbai and Delhi.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co™, and Denizen brands. 

Levi Strauss & Co


Must ReadView All

Pic: Shutterstock

Retail | On 9th Jul 2020

UK unveils 2nd part of 3-phase plan for economic recovery

Chancellor of the exchequer Rishi Sunak recently announced a slew of...

Pic: Brooks Brothers

Apparel/Garments | On 9th Jul 2020

Brooks Brothers files Chapter 11 bankruptcy proceedings

Brooks Brothers, America's oldest apparel company, recently announced ...

Pic: Shutterstock

Textiles | On 9th Jul 2020

Deeper recession forecast for EU economy

The European Union economy will see a deep recession this year...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search