Shop online at Ladyblush for ultimate experience

05 Oct '12

3 min read

Ladyblush is the “1st women’s only online shopping website” in India. Launched in February 2012, it is focussed on creating a strong value proposition for Indian women shoppers, offering over 15,000 products across categories like Indian and western dresses, sarees, art jewellery, cosmetics, lingerie and sleepwear. Recently Ladyblush has also added a new category - Home & Kitchen.

While their typical customer is predominantly a young, self-reliant and confident fashion conscious woman, interestingly a small percentage of men are also purchasing from Ladyblush for the women in their lives. Some of them even hail from smaller towns as well.

Ladyblush helps the Indian woman consumer shop for her favourite saree or lehenga from Surat, brassware and handcrafted jewellery from Moradabad and why to forget the all time favourite destination for designer suits and sarees from Chandni Chowk in Delhi and why to forget - all these from the comfort of her home or office.

Ladyblush focuses on quality of merchandise, assortment and customer delight that would result in strong network effects and with over 150 sellers from 27 cities and it is looking at Ladyblush as a platform of discovery for the small time sellers spread across India having rich and unique products offerings.

Ladyblush has been witnessing a consistent month on month growth of 25-30% since going live in February 2012, driven mainly through organic or alliance driven growth. Its customer repeat ratio is also healthy, wherein 1 in 4 buyers’ shops again within a span of 6 months.

Ladyblush plans on maintaining the same growth momentum. The key growth drivers for maintaining the pace would be new category / product line introductions, more aggressive paid marketing on search and social media and strategic alliances, with a target to achieve revenues of Rs one crore per month by the end of this financial year.

The market segment, that Ladyblush targets are probably one of the most influential groups of online shoppers in the world today. It started with a focus on cosmetics, lingerie and sarees and over the last few weeks, has added adjacent categories like home décor, kitchenware, etc.

The team is focussed on building Ladyblush as the ultimate shopping destination for women, since they believe that category and assortment would be the biggest differentiator and taking that philosophy forward in terms of attracting suppliers and SMEs from regional markets which gives the product catalogue a depth and uniqueness not seen elsewhere.

Ladyblush is led by a team of three co-founders, who between them have a collective experience of over 30 years in eCommerce with big names like Indiatimes, Ibibo, EBay, Bazee, Trainline.com and Web18. Rahul Sethi, the CEO takes care of category management & marketing, Suneet Manchanda takes care of sourcing, operations and technology and Nagarjun Srivastava overlooks CRM, Finance & HR.

Ladyblush

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