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Massimo Dutti enters US market with first flagship store

15
Oct '12
Inditex’s Massimo Dutti begins its commercial activity in the United States with a new store concept in one of the most exclusive areas of Fifth Avenue in New York along with the launch of its online store for all states.

The first Massimo Dutti store in the United States is found in a prime commercial corner of Manhattan, where Fifth Avenue meets 54th Street, and features an innovative interior design that reinforces the role of fashion. The store is the largest of Massimo Dutti worldwide, with over 1,270 square meters of retail space over three floors opening onto Fifth Avenue and 54th Street, six shop windows and a store front of more than 38 meters. 250 people will work at the new store.

New global store concept

Massimo Dutti’s new image is based on a progressive evolution of the boutique concept which identifies the brand. It is a change based primarily on finishes and shapes seeking warmer and more current environments. Walnut wood, brass, leather and dark marble are the main materials that give life to the new architectural design that combine modern lines and classic details.

Online sales

Massimo Dutti also launches its online store in the United States with free shipping to the 50 states. The concept’s site will offer the full range of items for women and men as available at their physical stores through a web page that seeks intuition, easy accessibility and wealth of content.

To mark the US debut, Massimo Dutti has created The 689 5th Avenue Collection, an exclusive collection that claims to be a unique tribute to Manhattan: a duo of the essence of Massimo Dutti and the entity of New York. This limited collection will be available at the online store and at the Massimo Dutti’s flagship stores from October.

Massimo Dutti was founded in Spain in 1985 and began offering menswear. In 1992, it launched its first collection for women, offering a variety of styles from casual to sophisticated timeless. Today, the brand is present in 58 countries in Europe, America and Asia with more than 600 stores.

Inditex


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