Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big way.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Realizing growing interest of people in adventure sports, particularly in India’s northern Himalayan region, Woodland planned a foray in this space, and is now set to launch a range of adventure and sports apparels and shoes.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
As a part of its strategy to explore this segment, Woodland prepared a special head to toe adventure gear, which was donned by Loveraj Singh Dharamshaktu, a mountaineer from Uttarakhand who conquered Everest this year.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Speaking on the sidelines of the launch of Woodland’s autumn/winter collection, company’s Managing Director Harkirat Singh said with increasing number of people developing interest in adventure sports, they are all set to exploit the emerging segment.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Woodland is launching new range of products like specialized jackets, which would provide protection to mountaineers and trekkers against frost bites while climbing in chilling temperatures, he said.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Woodland shorts, cotton shirts and capris are also designed to keep cool during hot weathers, while its light-weight sweatshirts, jackets and pullovers are suitable for hilly areas, he added.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
The company has also come out with a yoga collection, which enhances the workout results.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Intending to put adventure, nature and outdoors in the same line, the new Woodland apparel collection reproduces moods of the nature. The company’s entire apparel range well reflects nature, Mr. Singh said.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
He said the company would launch 150 new outlets across India this year, thus taking the total number to 500. It would use one billion rupees for its expansion drive during current fiscal, he added.
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big #
Fibre2fashion News Desk - India