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Trading over three floors, the new 6,900 square metre full-line store is part of M&S's ‘bricks & clicks' strategy for France across stores and e-commerce. Last autumn, M&S returned to France with its first international website and its flagship store located at 100 Avenue des Champs-élysées. M&S has also confirmed two further full-line Paris store locations at Beaugrenelle and Aeroville – due to open in spring 2013 and at the end of 2013 respectively.
Located in Paris' latest shopping destination, M&S So Ouest, is one of the retailer's largest international stores and offers customers an extensive range of M&S's stylish fashions across womenswear, lingerie, menswear and kidswear, as well as a selection of home products. Over 10,000 clothing and home products are available to order in-store via an order and collect desk, as well as customer assistants equipped with iPads – giving shoppers easy access to the French website and free delivery when collecting orders in-store.
Speaking at the opening event, Jan Heere, M&S's Director of International, said: “We've had a fantastic response from our French customers since we returned with our local website and Champs-élysées store last autumn. We're really excited about growing our presence in Paris with our first full-line store at So Ouest. We know our wider range of M&S products is highly anticipated by our French customers, especially our food which is proving to be incredibly popular.”
Stylish fashions and homeware
The full-line store offers an extensive range of M&S's stylish Autumn/Winter collections across womenswear, lingerie, menswear and kidswear, as well as fashion accessories and footwear.
Each of M&S's popular clothing brands are clearly segmented at the store, with distinct identities that allow customers to see which brand best meets their personal style preferences, including:
Autograph – Luxurious, chic and sophisticated, the range embodies understated, international style, as modelled by international supermodel Rosie Huntington-Whitely and Hollywood actor Ryan Reynolds.
Indigo Collection – Soft, pretty and co-ordinated casualwear, the collection is perfect for women who need easy style for a busy life.
Limited Collection – Sexy, edgy and confident, Limited Collection knows how to turn heads.
Collezione – M&S's menswear range as modelled by leading international supermodel David Gandy which expresses confidence and attention to detail in every suave, stylish piece.
Savile Row Inspired – M&S's recent exclusive collaboration with leading tailor Richard James, modern classics celebrating the British heritage of cut, quality and detail.
The store also showcases a range of quality homeware products for the kitchen, bathroom, bedding, as well as decorative accessories. The home department also features M&S's exclusive collaboration with Britain's most influential homeware designer, Sir Terrance Conran.
Marks & Spencer (M&S)
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