Home / Knowledge / News / Apparel/Garments / M&S opens first full line store at So Ouest, Paris

M&S opens first full line store at So Ouest, Paris

18
Oct '12
Marks & Spencer (M&S) opened its first new full-line Paris store at So Ouest in Levallois-Perret.

Trading over three floors, the new 6,900 square metre full-line store is part of M&S's ‘bricks & clicks' strategy for France across stores and e-commerce. Last autumn, M&S returned to France with its first international website and its flagship store located at 100 Avenue des Champs-élysées. M&S has also confirmed two further full-line Paris store locations at Beaugrenelle and Aeroville – due to open in spring 2013 and at the end of 2013 respectively.

Located in Paris' latest shopping destination, M&S So Ouest, is one of the retailer's largest international stores and offers customers an extensive range of M&S's stylish fashions across womenswear, lingerie, menswear and kidswear, as well as a selection of home products. Over 10,000 clothing and home products are available to order in-store via an order and collect desk, as well as customer assistants equipped with iPads – giving shoppers easy access to the French website and free delivery when collecting orders in-store.

Speaking at the opening event, Jan Heere, M&S's Director of International, said: “We've had a fantastic response from our French customers since we returned with our local website and Champs-élysées store last autumn. We're really excited about growing our presence in Paris with our first full-line store at So Ouest. We know our wider range of M&S products is highly anticipated by our French customers, especially our food which is proving to be incredibly popular.”

Stylish fashions and homeware

The full-line store offers an extensive range of M&S's stylish Autumn/Winter collections across womenswear, lingerie, menswear and kidswear, as well as fashion accessories and footwear.

Each of M&S's popular clothing brands are clearly segmented at the store, with distinct identities that allow customers to see which brand best meets their personal style preferences, including:

Autograph – Luxurious, chic and sophisticated, the range embodies understated, international style, as modelled by international supermodel Rosie Huntington-Whitely and Hollywood actor Ryan Reynolds.

Indigo Collection – Soft, pretty and co-ordinated casualwear, the collection is perfect for women who need easy style for a busy life.

Limited Collection – Sexy, edgy and confident, Limited Collection knows how to turn heads.

Collezione – M&S's menswear range as modelled by leading international supermodel David Gandy which expresses confidence and attention to detail in every suave, stylish piece.

Savile Row Inspired – M&S's recent exclusive collaboration with leading tailor Richard James, modern classics celebrating the British heritage of cut, quality and detail.

The store also showcases a range of quality homeware products for the kitchen, bathroom, bedding, as well as decorative accessories. The home department also features M&S's exclusive collaboration with Britain's most influential homeware designer, Sir Terrance Conran.

Marks & Spencer (M&S)


Must ReadView All

Vietnamese side of the border crossing with Hekou, China. Pic:  Klodien | Dreamstime.com

Textiles | On 27th Nov 2021

Efforts on to boost trade between Chinese & Vietnamese provinces

Trade agencies of Lao Cai province in the northwest region of Vietnam ...

Pic: Shaja | Dreamstime.com

Textiles | On 27th Nov 2021

US’ imports of polyester textured yarn to drop in coming months

The US’ imports of polyester textured yarn of HS code 540233 are...

Pic: Tatiyana Akimova | Dreamstime.com

Textiles | On 27th Nov 2021

Sri Lanka’s textile & garment exports on path to cross $5bn this year

After registering a steep fall of 21 per cent year-on-year to $4.423...

Interviews View All

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search