Pan Brothers' to launch own apparel label next year

20 Oct '12

1 min read

Indonesia based garment producer PT Pan Brothers is planning to unveil its own label by second quarter of 2013, company Vice President and Director Anne Patricia Sutanto said.

The company, which caters to international brands like The North Face and Calvin Klein, would eye Indonesian and Southeast Asian markets for sale of its products under the new brand, The Jakarta Post quoted Ms. Sutanto as saying.

She said the main focus would be on production of lifestyle clothes as Pan Brothers has ability to produce sportswear, formal wear and apparels, which are more of lifestyle products.

Ms. Sutanto said the new label would be sold through departmental outlets and standalone retail outlets. The company foresees 15 percent of its total revenue coming from retail sales over a period of five years after the launch of the new brand, she added.

Posting a year-on-year rise of 26.5 percent, the company’s sale for first half of current year grew to Rp 1.09 trillion or US$ 113 million, and is expected to touch US$ 300 million by year-end, she said.

She frther said the company is expecting a record 20 percent rise in its sales during next year.

Fibre2fashion News Desk - India

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