Home / Knowledge / News / Apparel/Garments / Apparel retailer REI promotes Brian Unmacht as COO

Apparel retailer REI promotes Brian Unmacht as COO

23
Oct '12
Mr. Brian Unmacht
Recreational Equipment Inc. (REI), the nation's leading outdoor gear and apparel retailer, has promoted Brian Unmacht to chief operating officer, expanding his role to oversee Retail, eCommerce, Merchandising, Private Brands, Information Technology and Supply Chain.

"This well-deserved promotion recognizes Brian's many contributions to our success and growth over the course of his 26-year career at REI," said Sally Jewell, president and CEO. "Linking our operations under one leader helps ensure we prioritize our investments and deliver the high-quality products and legendary service that our customers expect."

Unmacht started at REI as a store supervisor in 1986. In the years that followed, he rose through retail management to key leader roles, including regional district manager, director of retail operations, and senior vice president of Retail. In 2008, he was named executive vice president over Sales, Service, Store Development and Logistics. His elevation to chief operating officer weaves together his career at REI, which today includes 127 stores in 31 states, two websites (www.REI.com and www.REI-Outlet.com), award-wining REI and Novara gear and apparel, and REI Adventures, an adventure travel company.

In addition to his role at REI, Unmacht currently serves as first vice chairman on the board of directors for the Outdoor Industry Association. He is also on the board of Seattle-based Bartell Drugs, the oldest family-owned drugstore chain in the nation.

REI (Recreational Equipment, Inc.) is a national outdoor retailer co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.

Recreational Equipment Inc. (REI)


Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search