Home / Knowledge / News / Apparel/Garments / Retail-expansion of German DressMaster's Stones in China

Retail-expansion of German DressMaster's Stones in China

26
Oct '12
The first Stones shop-in-shop opened in the Yansha Department Store in Beijing. The typical Stones collection mix existing of business and casual wear is now presented on 30 sqm. The brand is placed in the surroundings of Hugo Boss, Tommy Hilfiger, Armani, Lacoste, Gant und Zegna.

The design of the Chinese sales floor follows the successful European Stones shops, by now Stones has more than 170 points of sale in Europe. The clearly visible stonework, moving displays at different levels and the typical Stones lifestyle photography strengthen the intended European image in the Chinese market.

The international collection of Stones is targeting the Chinese man. The flexibility of the looks – from casual to smart is highly appreciated. In this context the richness of ideas in the collection plays an important role as the Chinese love the specific details which characterize the Stones collection.

Stones, from the company DressMaster, which is member of the Steilmann Holding AG, Bergkamen, makes rapid steps in order to present itself in the still booming market with its holistic fashion philosophy.

Stones


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search