Home / Knowledge / News / Apparel/Garments / M&S calls on parents to 'shwop' children's baby clothing

M&S calls on parents to 'shwop' children's baby clothing

31
Oct '12
Marks & Spencer (M&S) is calling on mums and dads to recycle or ‘shwop' more of their children's baby clothing after a survey found that UK babies own more clothes than they can wear.

The average child under one has a bulging wardrobe packed with 56 different outfits – while one in eight now owns more than 100 garments, the study of 1,000 parents, conducted by M&S, found.

A typical tot's wardrobe is now worth an eye-watering £327.

Worryingly, not all items are actually worn. Two thirds (65% of parents) were given items they would ‘never dress their baby in', while almost three in five (56%) admit throwing baby clothes the bin as they didn't like them or they weren't practical.

M&S spokesperson Mark Sumner said: “This survey shows that too many baby clothes are going to waste. We want to give old and unused clothes a future and therefore encourage all parents to shwop unwanted baby clothes rather than thrown them in the bin so they can be reused, recycled or resold via our partners Oxfam.”

Sarah Farquhar, Oxfam spokesperson: "Baby clothes, especially unused baby clothes, retain a high value and therefore can be sold through our stores and find a very grateful owners whilst at the same time raising crucial funds to support some of the world's poorest people."

Mum and fashion styling Anna Foster comments: “Even if you get given something you wouldn't allow your child to wear in public, there's absolutely no excuse to put it in the bin.

Not everyone has the same taste, in fact one woman's rubbish is another woman's gold, so, whilst it may not work its way into your child's wardrobe, there's probably someone out there who would love to dress their little one in it.”

More details on the survey results –

  • Parents blame celebrity yummy mummies and dapper dads for spending splurge;
  • One in 50 families splashed out on single baby items costing £100 or more;
  • A third admitted splashing out over £100 on outfits before their baby was born;
  • On average, babies wear an item just 12 times;
  • Three quarters of a baby's clothes are bought as gifts.

The poll found that parents are blaming celebrity yummy mummies and dapper dads for the surge in spending on children's clothing. Two in five said seeing pictures of well-dressed celebrity tots including Harper Beckham and Suri Cruise piles on the pressure for them to kit out their own kids in designer fashions.

Incredibly, one in 50 families splashed out on single baby items costing £100 or more, including designer coats and cashmere cardigans and, despite the trend for ‘make do and mend', two in five parents refused hand me downs and insisted their little one wore brand new togs.

The trend to dress babies as ‘mini mes' is driving parents to spend more money on clothing youngsters than clothing themselves. Over a third (33.8%) of parents polled admitted splashing out in excess of £100 on outfits for the baby before it was born, compared to just a quarter who spend the same on dressing themselves during the pregnancy.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Sep 2020

Uncertainty high, economic recovery strength varies: OECD

With the pandemic continuing to threaten jobs, businesses, health and ...

Pic: Shutterstock

Apparel/Garments | On 18th Sep 2020

Cambodian garment sector may be hit by CLMV exports slump

The pandemic will significantly affect the exports of Cambodia, Laos, ...

Pic: New Look

Retail | On 18th Sep 2020

New Look creditors approve company voluntary arrangement

The company voluntary arrangement proposal of New Look Retail...

Interviews View All

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Abhishek Ralli,

Abhishek Ralli

Founded in 1962 in Agra, Guide Footwear manufactures men’s footwear for...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search