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Brioni celebrates 'Su Misura' - sartorial garments concept

02
Nov '12
Brioni shines a spotlight on its “Su Misura” service with an exclusive event to be held in Paris in the avenue George V boutique. A dynamic happening thought up to celebrate the concept of sartorial garments, staple of the Brioni tradition, and to offer the client a researched sensory experience, in the presence of Master Tailor Angelo Petrucci.

Brought about by the success of the London event held in the Bruton Street boutique.

Brioni brings its contemporary installation created to house the short movie Handmade by Dutch artists Lernert & Sander to France. The protagonist is an enterprising little hand that painstakingly cuts and sews its own suit, unveiling a fun-filled Su Misura creation.
 
Commissioned by Wallpaper Magazine, produced by White Lodge and customized by the two artists, the special short film is an innovative metaphor illustrating the house’s artisanal craftsmanship renowned for delighting even the most finicky customers.
 
Guests attending the event greeted by a “flower merchant” who, with elegance and distinction, offered a Su Misura boutonniere created according to their own personal style. All the while, a “silhouette designer” cut their profile out of paper in only a few minutes, resulting in a personalized portrait with a timeless feel.
 
At the pinnacle of exclusivity, Brioni’s “Su Misura” service further confirms the sartorial experience of its master tailors that transform each garment into wearable perfection. “From the outset, Brioni has offered an unrivaled Su Misura service,” says Francesco Pesci, Chief Executive Officer, “one able to fuse research, tradition and exclusivity. For this reason, we were pleased to celebrate it with an innovative, offbeat event that enhances the concept of artisanal craftsmanship, centered around the theme of personalization.”

Brioni


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