Home / Knowledge / News / Apparel/Garments / women'secret shows new pyjama collection at Madrid Metro

women'secret shows new pyjama collection at Madrid Metro

09
Nov '12
women'secret organizes an amazing event at the Madrid Metro to encourage their fans to come out dressed in pyjamas.

Using their social networks to entice followers and fans, women'secret mobilized them to come in pajamas to the Madrid Metro station Nuevos Ministerios.

women'secret took the opportunity to show off their new collection of pajamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pajamas designed for this new season.

Many of the travellers returning home from work were also surprised to find the big surprise. women’secret organized a bed jumping event with balloons and prizes. Jump, catch a balloon and a prize was assured. The social media fans forewarned came in pajamas and were allowed two jumps, two balloons and two prizes!

Music by the young Spanish group “Cloverance” and presented by the humorist Luis Piedrahita who offered a fun pajama monologue. Accompanied by the Korean born Spanish television presenter Usun Yoon made the event ever more exciting.

The original scenario: a giant cube to simulate a bedroom covered in balloons with prizes was the enticement to join in "bed jumping", with Piedrahita and Usun Yoon egging them on to the sound of Cloverance.

women'secret


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 7th Aug 2020

Bangla RMG units' orders saw 81% contraction in Apr: WTO

The pandemic has exposed Bangladesh's garment sector's sensitivities...

Pic: Shutterstock

Apparel/Garments | On 7th Aug 2020

Egypt's garment exports decline 24% in H1 2020

Exports of readymade garments from Egypt fetched $614 million in the...

Pic: New York & Company

Retail | On 7th Aug 2020

Sunrise Brands to operate RTW Retailwinds e-com business

RTW Retailwinds recently announced that it has entered into an asset...

Interviews View All

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search