Home / Knowledge / News / Apparel/Garments / Burton & Mountain Dew launch eco-friendly outerwear line
Burton & Mountain Dew launch eco-friendly outerwear line
17
Nov '12
Burton Snowboards and Mountain Dew announce the arrival of the new 2013 Green Mountain Project outerwear collection, which utilizes sustainable fabric made from recycled plastic bottles, now available in stores worldwide.

The new collection marks the next phase of the Burton x Mountain Dew partnership introduced last year, built on the shared focus of improving sustainability in apparel and outerwear. For 2013, this vision expands with the launch of the GMP outerwear collection, which includes three stylish and eco-friendly jackets and two pants for men, and two jackets and one pant for women, all featuring fabric created from the pellets of recycled bottles.

In addition, the collection also implements recycled and natural blended materials that have a lower impact on the environment whenever possible, such as GMP Hemp Fortex, 3M Thinsulate insulation with recycled fibers, DRYRIDE EcoNanoshell 2L Fabric and 3-Layer Hemp Ripstop Fabric and recycled taffeta and mesh linings.

"Thanks to Mountain Dew, every outerwear jacket and pant in the new 2013 Green Mountain Project collection is made with fabric that was once a plastic bottle," said Greg Dacyshyn, Chief Creative Officer, Burton. "Our recycled fabric performs well on snow, has a great hand-feel and is super adaptable to prints, so it meets our high-quality standards for outerwear while helping reduce our impact, which is a big focus for us."

In true Burton style, the eco-influence of the new GMP collection does not compromise the brand's legacy for design and tech.

For men:

  • GMP 2L Kohlman Snowboard Jacket  features a trench cut and tailored silhouette and boasts mapped lining combined with platinum insulation for true climate control.
  • Complementing the jacket is the GMP 2L Fireside Snowboard Pant, which features massive ventilation in a premium shell for optimum warmth and breathability, while maintaining a traditional men's mid-fit with stylish flairs such as anti-scruff cuffs.

For women:

  • Style meets function with a boyfriend fit in the new GMP Women's Eleanor Snowboard Jacket, which is backed by incredible waterproofing and warmth.
  • Another key style is the GMP Women's Basis Snowboard Pant that features a light shell and a classic cargo design that compliments any jacket in the Burton line.

"We're excited and proud to expand the GMP line with Burton to include outerwear for winter 2013," said Brett O'Brien, Vice President of Marketing, Mountain Dew. "Environmental sustainability and winter action sports are important to all of us in the DEW nation, so we're thrilled to have the opportunity to combine both through this partnership."

And this is just the beginning. Burton and Mountain Dew will continue their partnership into Spring/Summer 2013, where eco-fabrics will make their appearance in key Burton apparel and bag styles for year-round wear. Stay tuned for more information on the Burton 2013 Spring/Summer offering in the upcoming months. 

Burton Snowboards


Must ReadView All

UK publishes temporary tariff regime for no-deal Brexit

Apparel/Garments | On 19th Mar 2019

UK publishes temporary tariff regime for no-deal Brexit

The United Kingdom will avoid imposing tariffs on most imported goods ...

Pic: UN Environment

Apparel/Garments | On 19th Mar 2019

UN Alliance for Sustainable Fashion addresses fast fashion

The UN Alliance for Sustainable Fashion, launched recently at the UN...

Cotton arrival at Pak ginneries down 6.84% as on March 15

Textiles | On 19th Mar 2019

Cotton arrival at Pak ginneries down 6.84% as on March 15

Over 10.762 million bales of cotton have arrived in 2018-19 season at ...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search