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Triumph creates Josei Ishin Bra for Japanese women

22
Nov '12
Each year, Triumph International Japan Ltd. creates a unique “concept bra” which are designed with great creativity and originality, with the intention of reflecting current affairs and social trends in mind.

The latest concept bra has been created with a focus on Japanese women who are making their mark internationally in sports, the arts and various other fields. This is despite the fact that Japan recently received the lowest level ranking for gender equality in terms of economics, education, politics and health among developed countries. Triumph International Japan made this concept bra in collaboration with a foundrywoman and a female blacksmith who are both working hard to make it in male-dominated professions.

By creating this bra, TIJ seeks to show its respect for Japanese women who are courageously taking on non-traditional roles and to encourage them in their efforts. The bra, named “Josei Ishin (Women’s Revolution) Bra,” (not for sale) has been unveiled in Hamarikyu Garden Conference Room 4 (located in the Hamarikyu Mitsui Building).

An exquisite encouragement for the admirable women

Meaning “reform” or “innovation,” the word “ishin” (often used specifically in reference to Japan’s Meiji Restoration) became something of a buzzword in 2012. This year also marks the 600th anniversary of the birth of Joan of Arc, the female warrior who has become an internationally known figure. In 2013, moreover, the NHK Taiga Drama will feature the story of Yae Niijima—called the “Joan of Arc of the end of the Edo Period” and the “handsome woman”—who is still admired by contemporary Japanese women for her liberal lifestyle.

Unfortunately, however, in the ranking on gender equality in industrialized countries announced by the World Economic Forum, Japan was placed in the lowest bracket, indicating that women in Japan are still dealing with a large gender gap.

In response, Triumph International Japan has collaborated with female artisans working in the male-dominated world of craftsmanship to create its latest concept bra based on the revolutionary theme of women boldly challenging social conventions. Imbued with the creativity and skills of these female artisans, the Josei Ishin (Women’s Revolution) Bra has thus been created to cheer on and support all Japanese women who are making a difference in their chosen field.

Remarkable women- Foundrywoman Yuko Sugihara & Blacksmith Yuki Okamoto The Triumph Josei Ishin (Women’s Revolution) Bra has tin cups molded by foundrywoman Yuko Sugihara, who is the only female member of the Nousaku trade association. The cups can be molded to match the breast shape of any woman. A specifically Japanese sensibility has been created by the adoption of cherry blossoms as a design motif. Designed from a unique feminine perspective, the see-through pattern of linked petals is exquisite in its elegance.


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