Then as now customer needs were the prime focus of the traditional owner-run Triumph International Spiesshofer & Braun KG based in Bad Zurzach in Switzerland. The company meets these needs through its highly-innovative product policy coupled with the highest standards for its materials and processing in conjunction with a very strong brand image. Therefore all collections comply with the human/ecology requirements of OEKO-TEX Standard 100.
A global success story
The global group with the prominent crown logo is now represented in more than 120 countries around the world. Triumph International is one of the world's largest producers of lingerie, underwear, sleepwear and swimwear. The company employs a total of 36,400 people, of whom about 18,000 work at 16 production sites in Austria, Hungary, Portugal, Morocco, Vietnam, Thailand, India, China and Brazil.
With its main brands of Triumph, sloggi, Valisère and HOM (as well as the young women's lingerie brand BeeDees in Germany), and through more than 45 national sales companies, Triumph supplies about 40,000 retail customers including Galleries Lafayette (F), La Rinascente (I), Aeon and Soho Groups (JA), Breuninger (D) and Zalando with high-quality underwear for both women and men.
Underwear collections under the brand name Triumph International are also supplied to women and men in the over 2,100 company-owned or franchise and partner stores across the world. Triumph's most important sales markets are Germany, Italy, France, Japan, China and the United Kingdom.
125 years ago Johann Gottfried Spiesshofer and Michael Braun laid the foundations for today's company in a barn in Heubach in Württemberg in South-West Germany.The two founding fathers started their business producing classic corset products withsix sewing machines and six employees. At that time "underwear" consisted primarilyof laced corsets and functional garter belts. But already by the turn of the centurywith its changing social conventions the corset no longer reflected the spirit of the times.
The company met the expectations of the new era with more comfortable, more contemporary models which gave the body more freedom. In 1902 with an eye on the export business that was starting to take off, Triumph was registered as a trademark. Even back in those early days the founding fathers were aware that underwear, just as outer clothing, reflected a personal attitude to life and was subject to constant change.
For Dieter Braun, retired partner and managing director, this early recognition was the key element for the company's success. "Then as now customer needs were the prime focus for Triumph. Therefore we have always committed ourselves to producing state-of-the-art collections which comply with the highest materials and processing standards, optimum wearing comfort and fashion trends."
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