Home / Knowledge / News / Apparel/Garments / Silverfleet acquires fashion retailer La Fée Maraboutée
Silverfleet acquires fashion retailer La Fée Maraboutée
18
Dec '12
Silverfleet Capital, the European private equity firm has acquired La Fée Maraboutée, a French wholesaler and retailer of women’s fashion for €65 million. The founder of the company and its joint-CEOs are also making a significant investment alongside Silverfleet Capital.

This transaction reaffirms Silverfleet Capital’s expertise in the retail sector, and interest in well established brands that have the potential to grow strongly both within Europe and worldwide. Examples of similar investments include Histoire d’Or (France) and Oasis (U.K.), both of which were successful exits, and current portfolio companies Office (U.K.) and creatrade* (Germany).

Founded in 1996 in Roanne, which is located west of Lyon, by its founder and current head designer, Jean-Pierre Braillard, La Fée Maraboutée is a women’s fashion brand that is distributed by c. 1,700 French and international wholesale partners, as well as a store network of 90 outlets including 35 own and affiliate stores and 55 franchise stores (37 of which are in China). Approximately 35% of total sales are to customers based outside France.

La Fée Maraboutée’s high quality products, which have a contemporary style and strong individual identity, are sourced almost exclusively from Italy. Both French and international customers are also offered a broad range of products from which to make their selection. Brand sales are approximately €100 million at retail.

Since its foundation, the company has experienced a rapid development which accelerated in 2010 with the arrival of Jean-Christophe Astruc and Thierry Pérusat as joint-CEOs to work alongside the founder. Since 2010 the company’s sales have grown by c. 36%.

In the year ended December 2012 the company will have generated sales of €46 million, 80% of which will be from its wholesale business and 20% from its own retail organisation.

Georges Spitzer, a highly experienced French retail executive and former CEO of Givenchy and Du Pareil au même, will join the supervisory board as Chairman and he has also invested in the company.

Maïré Deslandes, joint head of Silverfleet Capital’s Paris office who led the investment alongside her colleague, Alexandre Lefebvre, said: “We are very impressed by the La Fée Maraboutée brand and collections which have an elegant, timeless appeal while also being both good quality and affordable, features which mean that the company has a strong and loyal customer base both in France and internationally.”

Alexandre Lefebvre, the other joint head of Silverfleet Capital’s Paris office, added: “The complementary skills of Jean-Pierre Braillard, Jean-Christophe Astruc, and Thierry Pérusat have allowed the company to grow strongly while maintaining the original concept of La Fée. We are convinced that this management team supported by Georges Spitzer as Chairman can achieve further success worldwide”.


Must ReadView All

Uzbekistan, UAE explore partnership in trade, investment

Textiles | On 20th Mar 2019

Uzbekistan, UAE explore partnership in trade, investment

Uzbekistan and the United Arab Emirates (UAE) have agreed to increase ...

Sri Lanka's textile exports up 5.7% to $5.317 bn in 2018

Textiles | On 20th Mar 2019

Sri Lanka's textile exports up 5.7% to $5.317 bn in 2018

Sri Lanka’s earnings from textiles and garments exports increased by...

Pic: SDG Knowledge Hub

Apparel/Garments | On 20th Mar 2019

Garment supply chain traceability tool being developed

The UN Economic Commission for Europe (UNECE), the European...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search