Swimwear brand Arena to sponsor US national team

“The fact that USA Swimming and Arena are joining forces creates an extremely powerful combination. I’ve been a member of the U.S. National Team, as well as a member of the Arena family, for several years and have a tremendous amount of respect for what both organizations stand for,” said six-time Olympic medalist Rebecca Soni. “This partnership will absolutely benefit the swimming community, both here in the U.S. and on a global level.”

In addition to being known for its dedication to the sport of swimming, Arena has long been associated with the cutting edge of swimming innovation. The brand’s latest product, the breakthrough POWERSKIN Carbon-Pro swimsuit, made a resounding statement at the 2012 Summer Games with hundreds of swimmers choosing to wear Arena. Swimmers at every level are now taking advantage of the game-changing technology that stood out in London, and Arena is being worn more and more in everyday practice and competition across the U.S.

This is the first time in its history that USA Swimming will partner with multiple swimwear brands – rather than one brand, as has been the case for the past three decades – in an effort to further grow the sport of swimming.

The company’s ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. 

As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 300,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education.

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