Home / Knowledge / News / Apparel/Garments / E&A acquires body-slimming fashion brand Lysee
E&A acquires body-slimming fashion brand Lysee
23
Jan '13
E&A Industries, a privately held company based in Indianapolis, recently purchased Lysse, a New York based apparel company specializing in body-slimming fashions.  Terms for the deal are undisclosed. 

Lysse burst on to the American fashion scene in 2010 with a ready-to-wear line featuring all-in-one torso, tummy and thigh control with style.  Within three years, Lysse became a go-to item for fashionistas searching for an effortlessly sleek, sophisticated look.  Fortified with the company's revolutionary four-way stretch, hidden control panel and tagless comfort, the bottoms eliminate "the roll" and lend a streamlined appearance with incredible comfort and control.

A stand-alone in the ready-to-wear shapewear market, Lysse combines this control with highly stylized designs in cotton/spandex, Ponte and stretch velvet.  The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

Beth Gold Cohen , a former buyer and merchandise manager for Macy's NY, created Lysse and will remain with the company as a partner and chief creative officer.  Cohen developed the idea for Lysse after gaining weight while battling breast cancer. "At that time, none of my jeans or stretch leggings fit," she said.  "Then one day I had a flash of inspiration -- I took one of my control top undergarments and sewed it to a pair of leggings.   Suddenly, not only did the leggings fit perfectly, but they felt comfortable and smooth!" Thrilled with her discovery and her improving health, Gold Cohen decided her slogan should be "Peace, Love and Great Legs."

According to Devin Anderson , CEO of E&A Industries, "We were attracted to Lysse because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair.  Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best.  Our goal is to make Lysse apparel a staple for every woman who wants to look and feel their best."

CoView Capital, Inc., an investment banking firm specializing in mergers, acquisitions, and private placements, advised Lysse on the transaction.  CoView Capital is based in New York City.

About E&A Industries:

Based in Indianapolis, Indiana, E&A Industries (www.eaindustries.com) is a privately held corporation that specializes in turning great products into great brands.  E&A is not private equity, but a team of experienced entrepreneurial operators who work with company founders and family run businesses to accelerate growth. 

E&A Industries


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Jun 2021

UK, US strike deal on Airbus-Boeing tariff dispute

The United Kingdom has struck a deal with the United States on the...

Pic: Shutterstock

Textiles | On 18th Jun 2021

Bangladesh can save $500 mn annually by recycling cotton waste: CFP

Bangladesh's garment industry can reduce its annual spending by $0.5...

Pic: Shutterstock

Textiles | On 18th Jun 2021

Prime Content| Caprolactam price in Chinese market to rise moderately in 2021: TexPro

Price of caprolactam in Chinese market is expected to rise moderately ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search