Home / Knowledge / News / Apparel/Garments / Cherokee now on China's largest portal Tmall.com
Cherokee now on China's largest portal Tmall.com
12
Feb '13
Cherokee Inc. a global marketer of style-focused lifestyle brands, announced that through its partnership with RT Mart, one of the leading and fastest growing retailers in China, that it has launched an online Cherokee store on China’s largest e-commerce website, Tmall.com. Cherokee will join the ranks of Gap, UNIQLO, Adidas, Levi’s and many other leading brands who have all opened retail storefronts on Tmall.com.

Cherokee’s affordable fashion lifestyle products were first introduced in China by RT Mart in April 2010 and are currently featured in 221 RT Mart stores throughout the country. RT Mart now joins other leading retailers leveraging the fast growing e-commerce movement in China by offering Cherokee men’s, women’s, and children’s apparel online at http://cherokee.tmall.com. Additional categories may be added to the online flagship storefront in the future.

Cherokee lifestyle-branded products are sold in over 40 countries worldwide with global retail sales approaching $2 billion. This success has in large part been driven by retail partners, like RT Mart, that focus on the regional requirements and needs of their consumers. Cherokee and RT Mart have identified that in order to address the ever-changing and developing Chinese consumer’s needs it is essential that they offer an e-commerce solution that provides affordable, high-quality products to consumers of all ages.

“The expansion with Tmall.com is another exciting step in the evolution towards establishing the Cherokee brand amongst Chinese consumers,” said Henry Stupp, Chief Executive Officer of Cherokee. “RT Mart is an exceptional brick-and-mortar retail partner and Tmall is a clear leader in China’s internet retail space. Their combined efforts, along with Cherokee’s top-quality, affordable lifestyle products, will enable us to interact directly with Chinese consumers as well as quickly respond to our Chinese consumers’ needs while simultaneously positioning the Cherokee brand for long-term growth.”

RT Mart President, Peter Huang, furthered Mr. Stupp’s sentiments. “The launch of the Cherokee online flagship store on Tmall.com is a very important milestone for both RT Mart and Cherokee. Since its launch in our stores in 2010, the Cherokee brand has been a great success, providing the Chinese consumer with truly differentiated, casual, comfortable products that stand apart from clothing lines sold in other hypermarkets. Now with an online Cherokee flagship store we will be able to expand our customer base as well as continue to enhance and grow the Cherokee brand in China.”

About Tmall.com

China's leading B2C shopping destination for quality, brand-name goods launched by Taobao in April 2008, Tmall.com is an online shopping landmark in China with an extensive brand selection. An open business-to-consumer (B2C) platform, Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China.

Cherokee


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Jun 2021

G20 GDP returns to pre-pandemic level in Q1 2021: OECD

Gross domestic product (GDP) of the Group of 20 (G20) area returned...

Pic: Stock for you / Shutterstock.com

Apparel/Garments | On 12th Jun 2021

Prime Content| Japan's clothing imports fall 13.2% in 2020-21

Japan’s imports of clothing and accessories declined by 13.2 per cent ...

Pic: Shutterstock

Textiles | On 12th Jun 2021

Setting right targets for issues key to building biodiversity strategy

Setting the right targets for issues in play in locations, i.e.,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search