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Blair Underwood to expand clothing line at K&G Fashion

15 Feb '13
2 min read

K&G Fashion Superstore is excited to announce that acclaimed actor and director Blair Underwood will expand his premier tailored clothing line to include new merchandise categories such as casual clothing, shoes, and accessories, for spring 2013. The Blair Underwood spring collection will be sold exclusively at K&G Fashion Superstore starting in February 2013.

In 2011, Blair Underwood launched his BU Collection, a line of men’s tailored suits, shirts, and ties for sale exclusively at K&G stores, and in 2012 came on board as the brand’s spokesperson. The new spring line will expand Underwood’s collection by offering suit separates, sport coats, denim, hats, linen, sweaters, polos, knit tops, shoes, cuff links, and belts.

“I am absolutely passionate about delivering well-made, affordable clothing that allows men to express their personal style,” said Underwood. “The addition of casual apparel and accessories to the spring 2013 line offers shoppers even more opportunity to find pieces that fit their personality.”

To inspire consumers and simplify the shopping experience, Underwood will be providing content for the K&G Facebook page that will feature tips for putting together the perfect look. K&G will also be publishing a “Shop the Look” page on K&G’s website, allowing consumers to shop from the comfort of home.

About K&G Fashion Superstore

With over 95 locations in 25 states, K&G Fashion Superstore offers quality brand-name and private-label men’s, women’s, and children’s clothing, shoes, and accessories at discounted prices.

K&G’s value-oriented superstore approach offers first-quality, current-season merchandise comparable to that of traditional department and specialty stores. K&G’s merchandising strategy emphasizes an assortment of styles and labels across all major categories, from tailored clothing to casual wear, in sizing from petite to big & tall.

About Men’s Wearhouse

Founded in 1973, Men’s Wearhouse is one of North America’s largest specialty retailers of men's apparel, with 1,144 stores. The Men’s Wearhouse, Moores, and K&G stores carry a full selection of men's designer, brand name, and private label suits, sport coats, furnishings, and accessories, and Men’s Wearhouse and Tux stores carry a limited selection.

Most K&G stores carry a full selection of women’s apparel. Tuxedo rentals are available in the Men's Wearhouse, Moores, and Men’s Wearhouse and Tux stores.

Men's Warehouse

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