Indonesia launches blueprint to boost apparel industry

18 Feb '13

2 min read

The Government of Indonesia has launched a blueprint to boost the country’s apparel and fashion industry.

The blueprint has been jointly prepared by Indonesian Fashion Designers Association (APPMI) and the Ministry of Tourism and Creative Economy.

The blueprint contains strategies to establish Indonesia as one of the leading global apparel hubs through cooperation between four ministries, namely the Ministry of Tourism and Creative Economy, the Ministry of Trade, Ministry of Industry and the Ministry of Cooperatives and SMEs.

The blueprint offers three strategies for achieving creative innovation that respects local content through research, development, improvement of competence, and enhancing business performance, according to a press release.

The main focus of the strategies would be on manufacturing and promoting readymade garments for the growing middle-class population.

The four ministries will support the programme to make Indonesia one of the leading apparel hubs in the world by 2025, Industry Minister MS Hidayat said while addressing media persons after inaugurating the Indonesia Fashion Week in Jakarta last week.

The Ministry of Tourism and Creative Economy will support development and forecast of fashion designs and trends, while the Ministry of Industry will look after aspects related to manufacturing, technology, standardization, protection of intellectual rights, etc.

The Ministry of Trade will address marketing and promotion activities, including logistics, distribution and organizing exhibitions of Indonesian apparels abroad.

The Ministry of Cooperatives and SMEs will support development specific to micro to small and medium enterprises in the clothing sector.

Last year, the apparel industry contributed US$ 17 billion to Indonesia’s gross domestic product.

Fibre2fashion News Desk - India

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