Home / Knowledge / News / Apparel/Garments / Skins appoints Johnny West as GM of North America
Skins appoints Johnny West as GM of North America
06
Mar '13
SKINS Compression, the world’s leading gradient compression sportswear brand, is proud to announce the appointment of Johnny West as the new General Manager of North America. West’s selection to head the SKINS team is part of a corporate initiative to expand the brand within the US performance apparel marketplace. This shift will strengthen the brand’s presence across a number of sporting disciplines and channels, as well as increase consumer awareness of the superior quality and unique product features associated with the brand.

“With extensive industry experience across multi-sport segments, West will be a key player in leading our expansion efforts into crowded markets and helping SKINS rise to the top”

West will lead the SKINS North America team and be responsible for planning and implementing strategic brand and marketing initiatives to maximize brand awareness at the retail and consumer levels, driving top- and bottom-line revenue and company growth across various distribution channels throughout the United States.

West brings nearly 20 years of global experience in strategic sales, marketing and branding for some of the world’s leading international sports and apparel brands with him to SKINS. Most recently West served as director of brand and sports marketing for 2XU North America. Prior to 2XU, West held top-level sales and marketing positions with highly-recognized sports and outdoor brands, such as Prana, K2 Snowboarding, and O’Neill.

“With extensive industry experience across multi-sport segments, West will be a key player in leading our expansion efforts into crowded markets and helping SKINS rise to the top,” said Jaimie Fuller, SKINS Chairman. “We believe that West’s marketing and branding expertise, coupled with his innate drive for success and passion for all things athletic, will enable the SKINS brand to successfully grow and position itself as the category leading compression sportswear brand-of-choice to new and existing consumers, affiliates and wholesale partners across North America. We are thrilled to have him on board.”

"When I look at the potential of the SKINS brand, the sky is the limit. Being first to market in North America over seven years ago, with the introduction of gradient compression technology and most recently the next evolution with dynamic gradient compression, makes it an exciting time to be a part of the brand’s inevitable growth moving forward,” said Johnny West, General Manager of SKINS North America. “I’m thrilled to be leading the charge for SKINS North America, alongside our talented staff, to maximize the endless opportunities in this category."

West holds a Bachelor of Science degree in industrial psychology from Drake University. While at Drake, West was a member of their Division 1 football program, having played Strong Safety for four years. With an enthusiasm for sports in general, West is also a talented skier and snowboarder, avid surfer and newly-accomplished triathlete completing his first Ironman in 2010 in Coeur d’Alene, Idaho.


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Jun 2021

G20 GDP returns to pre-pandemic level in Q1 2021: OECD

Gross domestic product (GDP) of the Group of 20 (G20) area returned...

Pic: Stock for you / Shutterstock.com

Apparel/Garments | On 12th Jun 2021

Prime Content| Japan's clothing imports fall 13.2% in 2020-21

Japan’s imports of clothing and accessories declined by 13.2 per cent ...

Pic: Shutterstock

Textiles | On 12th Jun 2021

Setting right targets for issues key to building biodiversity strategy

Setting the right targets for issues in play in locations, i.e.,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search