Home / Knowledge / News / Apparel/Garments / Apparel retailers combat e-commerce with hi-tech stores
Apparel retailers combat e-commerce with hi-tech stores
25
Mar '13
With increasing competition from e-commerce, several clothing retailers are adopting high-end technologies to attract customers and to compete with online retailers. 
 
Seattle, US-based Hointer is an example of high-tech clothing retailer which enables shoppers to experience the ease of online shopping at retail shop coupled with the facility to try and buy garments.
 
The Hointer store is comprised of a showroom and a fast micro-warehouse with self-control facilities. The customers have to download an easy-to use app in their smart phones or tablets in order to put the control of the store behind a simple set of Application Programming Interfaces (API). 
 
Speaking to fibre2fashion, CEO and founder of Hointer, Ms. Nadia Shouraboura said, “Shoppers can walk around our showroom and discover, touch and feel apparels. They can scan their favorite items through their smart phones or tablets.”
 
“When a customer makes a request, apparels are transported from the warehouse to the fitting room in under 30 seconds and in fitting room customers can request additional sizes to try on. They can also chuck items they do not like down the chute and the system will immediately remove those items from the customer’s shopping cart,” she informs.
 
The new way of shopping enables customers to try on many items fast and effortlessly as well as discover the perfect fit, she asserts.
 
“We think that fashion apparel deserves to be in the spotlight. Our apparel is flying in the air, allowing customers to instantaneously see every stitch, every button, every detail,” says Ms. Shouraboura.
 
When asked about the challenges faced by the garment retailers, she says, “Cost structure is a big challenge for bricks and mortar apparel retailers, especially too much inventory combined with high costs per square foot and labor. Many apparel retailers are amazing at the art of apparel, but they need to improve their cost structure to beat online prices.”
 
“Our store is an ugly duckling, but our technology is very powerful at bringing the costs down, reducing inventory levels, shrinking the footprint and eliminating the wasted labor,” she concludes.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jun 2021

Congestion at China's Yantian Port to have ripple effect across world

After China's Yantian Port announced it would stop accepting new...

Pic: Shutterstock

Textiles | On 21st Jun 2021

S African textile workers to get average wage rise of 5.2% from Aug 1

The Southern African Clothing & Textile Workers' Union (SACTWU) has...

Pic: Shutterstock

Apparel/Garments | On 21st Jun 2021

Prime Content| Sri Lanka's textile & garment exports up 28.7% in Jan-April '21

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search