Home / Knowledge / News / Apparel/Garments / Prabhudeva joins Akshay as brand envoy for Dollar vests
Prabhudeva joins Akshay as brand envoy for Dollar vests
29
Mar '13
Dance exponent, actor, director and choreographer, Prabhu Deva is matching steps with ‘Bigboss’ Akshay Kumar in the new campaign from Dollar Industries, makers of Dollar innerwear. 
 
Akshay Kumar has been a brand envoy for Dollar premium innerwear and now Prabhdeva joins him to add zing to the campaign.
 
“Our association with Akshay Kumar as Dollar’s brand ambassador has helped in the growth of the brand tremendously, across India. We are confident that this campaign will also become extremely popular like the previous ones”, said Mr Vinod Gupta, Managing Director, Dollar Industries Ltd.
 
Previous campaigns showcased Akshay Kumar as a ‘Macho’ hero, but this new campaign will see him dancing with Prabhdeva and even outperforming him. 
 
“Dollar is one of the best brands and the brand has always maintained the quality, which is very important,” said Akshay Kumar. 
 
Signing Akshay Kumar as the brand ambassador resulted in Dollar Industries achieving a staggering 200 percent sales growth in 2011. The growth of the company is on an upswing since then, with annual growth rates averaging 15% year-on-year.
 
About Dollar Industries Ltd: 
Hosiery major, Dollar Industries Ltd with a turnover of Rs.456 Crs in 2011-12, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. 
 
Dollar Industries has 15% market share in the branded hosiery segment in India. The brand is currently the highest selling innerwear brand in the UAE and the Middle East Dollar Industries also has a big market in Nepal and are exploring the African market in Nigeria to garner more export revenue. 
 

Dollar Industries


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jun 2021

Half of all cotton-growing regions face severe climate risks by 2040

Climate change could expose half of cotton-growing regions globally...

Pic: Shutterstock

E-commerce | On 25th Jun 2021

UK shoppers struggle to be understood by chatbots: survey

Though chatbots are mainly used for customer service, more than half...

Pic: Shutterstock

Textiles | On 24th Jun 2021

Canada, Indonesia discuss Comprehensive Economic Partnership Agreement

Canada and Indonesia recently began negotiations over a Comprehensive ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search