Prabhudeva joins Akshay as brand envoy for Dollar vests

29 Mar '13

2 min read

Dance exponent, actor, director and choreographer, Prabhu Deva is matching steps with ‘Bigboss’ Akshay Kumar in the new campaign from Dollar Industries, makers of Dollar innerwear.

Akshay Kumar has been a brand envoy for Dollar premium innerwear and now Prabhdeva joins him to add zing to the campaign.

“Our association with Akshay Kumar as Dollar’s brand ambassador has helped in the growth of the brand tremendously, across India. We are confident that this campaign will also become extremely popular like the previous ones”, said Mr Vinod Gupta, Managing Director, Dollar Industries Ltd.

Previous campaigns showcased Akshay Kumar as a ‘Macho’ hero, but this new campaign will see him dancing with Prabhdeva and even outperforming him.

“Dollar is one of the best brands and the brand has always maintained the quality, which is very important,” said Akshay Kumar.

Signing Akshay Kumar as the brand ambassador resulted in Dollar Industries achieving a staggering 200 percent sales growth in 2011. The growth of the company is on an upswing since then, with annual growth rates averaging 15% year-on-year.

About Dollar Industries Ltd:

Hosiery major, Dollar Industries Ltd with a turnover of Rs.456 Crs in 2011-12, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana.

Dollar Industries has 15% market share in the branded hosiery segment in India. The brand is currently the highest selling innerwear brand in the UAE and the Middle East Dollar Industries also has a big market in Nepal and are exploring the African market in Nigeria to garner more export revenue.

Dollar Industries

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