Home / Knowledge / News / Apparel/Garments / Columbia to unveil Omni-freeze sweat cooling line
Columbia to unveil Omni-freeze sweat cooling line
03
Apr '13
Just in time for summer’s inevitable heat, Columbia Sportswear Company introduces Omni-Freeze ZERO, a sweat-activated cooling technology available starting April 5, 2013.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation”

The culmination of a four-year development effort, Columbia created Omni-Freeze ZERO for athletes, outdoor enthusiasts, and everyone else who works up a sweat while they’re working or playing – something the company points out applies to nearly everybody on the planet.

When exposed to sweat (or any moisture), thousands of little blue rings embedded in the Omni-Freeze ZERO fabric create an instant and prolonged cooling sensation.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation,” says Columbia’s Vice President of Global Marketing, Dan Hanson. “Everyone knows that Columbia products are great at keeping people warm in the winter; now they can rely on Columbia to help keep them comfortable in the summer with the industry’s leading cooling technology. Omni-Freeze ZERO is the latest innovation that is helping to transform Columbia into a trusted brand for all seasons.”

The first season’s assortment of Omni-Freeze ZERO is literally “head-to-toe”, consisting of forty styles of apparel, footwear and accessories for men and women, ranging from performance shirts to athletic footwear, and from ball caps and boonies to snug-fitting briefs. And to keep anglers focused on the fish (not the heat); the cooling technology is also incorporated in Columbia’s successful line of Performance Fishing Gear (PFG).

To emphasize the significance of the new technology, Columbia is investing in its largest-ever summer marketing effort, including an exclusive multi-channel marketing campaign with ESPN to engage ESPN’s active (and sweaty) audience across television, print and digital platforms.

Columbia is also launching the “Omni-Freeze ZERO Tour,” an experiential tour featuring two converted ice cream trucks that will make more than 100 stops at major sporting events, summer festivals and key retailers across the United States from April through June. This tour will allow people to see and feel Omni-Freeze ZERO in action and enter a contest to win an Omni-Freeze ZERO shirt.

Omni-Freeze ZERO products will only be available at leading sporting goods and outdoor specialty retail stores and websites, at Columbia branded retail stores, and at www.columbia.com starting April 5. For those who don’t cross paths with the Omni-Freeze ZERO Tour, more than 1,000 retail stores across the country will be offering consumers a chance to experience the technology for themselves.

Columbia Sportswear Company


Must ReadView All

Pic: UNFCCC / Alyssa Strohmann / Unsplash

Fashion | On 17th Jun 2021

Over 70% UN Fashion Charter signatories submit disclosures in 2020

For the 2020 reporting cycle, over 70 per cent of signatories to the...

Pic: Shutterstock

Apparel/Garments | On 17th Jun 2021

Prime Content| Bangladesh apparel exports jump 11.1% in July-May FY21

Readymade garment (RMG) exports from Bangladesh increased by 11.1 per ...

Pic: Shutterstock

Fashion | On 17th Jun 2021

Saudi 100 Brands programme to back global ambitions of domestic brands

Saudi Arabia's Fashion Commission has announced the launch of the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search