H&M unveils new sustainable red carpet worthy line

09 Apr '13

1 min read

Those who drooled over Helen Hunt’s off-shoulder blue gown worn at 85th Oscars or Michelle Williams’ bespoke cream top and black skirt ensemble at 2012 BAFTAs, will now have a chance to don those ultra-stylish looks as the label behind these two incredible outfits has come up with a new line of sustainable eveningwear.

The Swedish multinational retailer H&M has unveiled a Hollywood-inspired red carpet worthy line titled H&M's Exclusive Conscious Collection, made from environment-friendly materials like organic cotton, recycled polyester and polyamide and tencel.

For womenswear, the high-end range includes tulle strapless gowns, long bareback maxis, embroidered and beaded dresses, satin jumpsuits, white kimonos and peplum tops with striking trains.

Available at 140 select stores worldwide and online, the after 5 collection also features slim-fit jackets, bow tie attached collarless shirts, old-fashioned pants and three-piece tuxedos for men.

Founded in 1947, the fast fashion clothier H&M operates more than 2,629 stores spread across 43 countries.

Fibre2fashion News Desk - India

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