Home / Knowledge / News / Apparel/Garments / Marimekko to open three new stores in China
Marimekko to open three new stores in China
11
Apr '13
In 2012, Marimekko signed a partnership contract with Hong Kong-based Sidefame with the objective of opening a total of 15 Marimekko stores in China by the end of 2016. The first of these was opened in Hong Kong in May 2012 and this year will see the opening of three new stores.

The first Marimekko stores in mainland China will open in Beijing and Shanghai during the summer. The Beijing store will be located in Sanlitun Village in the Chaoyang district and the Shanghai store in the brand-new International APM mall on the popular Huaihai shopping street.

Close to the year end, the second Marimekko store in Hong Kong will open in the Elements mall situated directly above the Kowloon MTR Station. All the three new locations are highly attractive shopping and leisure centres which house a wide mix of renowned fashion and design shops.

Mika Ihamuotila, President and CEO: “Marimekko’s sales trend in the Asia-Pacific region has continued to be extremely strong. We began to make our way into the hearts of the Chinese people last year: the first Marimekko store was opened in Hong Kong in May and we were, to our knowledge, the first in the world to hold a fashion show in Shanghai’s People's Park at the end of the autumn. At the same time, we were also showcased at an exhibition entitled ‘Design Colours Life - Contemporary Finnish Design and Marimekko’ at the Shanghai Museum of Contemporary Art.

On the basis of the positive feedback we have received in Hong Kong and Shanghai, we believe that the new stores opening this year will be successful. Our objective is to build the Marimekko brand and store network systematically on a solid foundation. The enormous Chinese market clearly has room for new and attractive Nordic design brands, and I am convinced that the unique colours and patterns of Marimekko will provide a fascinating breath of fresh air for Chinese consumers.”

In 2013, Marimekko will continue to expand its operations in all its main market areas, Northern Europe, North America and the Asia-Pacific region. The intention is to open a total of 15 to 24 Marimekko stores and shop-in-shops this year. The main thrust in the expansion is on opening retailer-owned Marimekko stores and shop-in-shops. Moreover, the company will invest in developing the business of the stores it opened in 2012. In the Asia-Pacific region, the main emphasis in expansion is on China and Japan.

Marimekko Corporation


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search