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Apparel retailer Hennes & Mauritz to launch Hollywood store

Feb '06
Swedish apparel retailer Hennes & Mauritz (H&M) will make its Hollywood debut with a 10,000-square-foot store leased from CIM Group on Hollywood Boulevard, across the street from the Hollywood & Highland Center.

Hennes & Mauritz is one of the most popular fashion retailers in the US and Europe with its proprietary collections of trendy, affordable and well-made women's apparel.

Shaul Kuba, Principal of CIM Group, said, "Hollywood has the demographics and the appeal as a hip location which is attractive to the H&M customer who wants what's current, trendy, and creating a buzz."

"Selecting Hollywood Boulevard signals the renewed attraction of Hollywood as a retail and entertainment destination," Kuba said.

CIM Group plans a complete remodel of the location at 6914 Hollywood Boulevard, transforming the former restaurant space into a bright, contemporary storefront. Hollywood is the second location H&M has leased with CIM Group.

Earlier this year it was announced that the retailer plans to open a 12,000-square-foot store in a CIM development on Colorado Blvd. in the bustling Old Pasadena district in 2006.

"H&M has a tremendous following among young women who want the latest fashions. The company's distinctive clothing collections often include special lines from top designers such as Stella McCartney and Karl Lagerfeld," he added.

H&M will be directly across the street from CIM Group's Hollywood & Highland Center, which has 387,000 square feet of national and local fashion and luxury retailers, some of Hollywood's hottest clubs and restaurants and the 3,400-seat Kodak Theatre.

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