Apparel retailer Hennes & Mauritz to launch Hollywood store

17 Feb '06

3 min read

Since acquiring the center in 2004, CIM Group has added premier retailers such as Virgin Megastore's west coast flagship in 20,000 square feet, BCBG Max Azria and American Eagle Outfitters to its collection of top retailers and restaurants. It also has made substantial improvements to Hollywood & Highland Center with escalators to transport guests from Hollywood Boulevard to all four levels of the center, enhanced lighting and signage and is currently constructing an interactive water feature in the center courtyard to debut in early May.

"The success of Hollywood & Highland has brought scores of Los Angeles residents back to Hollywood Boulevard for shopping, dining and entertainment. This, coupled with the large number of tourists, has given the area a significant daytime and nighttime population," observed Kuba.

H&M's exclusive collections are created by more than 100 designers and approx. 100 buyers who work together to deliver the three components comprising H&M's concept -- fashion, price and quality.

Hennes & Mauritz began its US expansion in 2000 with the opening of a flagship store on Fifth Avenue in Manhattan. In November 2005, it opened its first West Coast stores in San Francisco attracting throngs of shoppers. The Hollywood store is expected to open in late 2007.

Hennes & Mauritz

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