M&S returns to Netherlands with 'Clicks & Bricks' strategy

M&S's ‘clicks & bricks' strategy for the Netherlands is truly multi-channel, combining online and in-store shopping, in response to the changing way that consumers shop today.

Dutch website and mobile optimised site

Underpinning the multi-channel offer is its new localised website and new mobile optimised site – in Dutch, priced in Euros and providing opportunities to serve customers across the whole country.

M&S's international delivery service, which sees products delivered to around 80 countries via its UK website, has proven that there is a high demand from customers for M&S products in the Netherlands which is one of the top performing markets. The new online and mobile sites will enhance the customer experience and help to build M&S's presence.

With local payment and delivery options, will provide customers throughout the Netherlands with access to an extensive range of over 15,000 stylish, high quality M&S products across womenswear, lingerie, menswear and kidswear, as well as a selection of homeware.

Full-line stores

M&S has also unveiled plans to open two full-line stores in the Netherlands which will showcase the very best that M&S has to offer over the next couple of years:

De Markies, The Hague – Located on the corner of the Wagenstraat and Grote Markstraat, the completely modernised development will include a 4,800 square metre M&S store opening in spring 2014;

The Rokin, Amsterdam – Due to open in autumn 2015, the 6,100 square metre flagship store at the centre of the capital will be one of M&S's largest international stores.

M&S