The shift in lingerie habits according to the retailer is due to the fact that brides now worry more about what their guests think about their figure than their new husband.
Says Sharon Webb, head of lingerie buying and design at Debenhams: “Historically, traditional bridal lingerie was more popular than control underwear but with photos being taken left, right and centre the bride needs to look her best at every angle, shapewear will help with this so the bride just needs to remember to smile.”
“Every woman deserves to feel beautiful and confident on their big day so there is no shame in wearing problem-solving pants, waist nippers and body shapers as they can help enhance your favourite features or hide any lumps and bumps that you want to disguise.
“Control lingerie is also much more fashionable and comfortable now than when your Granny was getting married.” Previously a red carpet secret, Spanx are now proudly worn by Hollywood A-listers such as Kim Kardashian, Gwyneth Paltrow, Sienna Miller, Jessica Alba, Beyonce, and even small waisted Rochelle from the Saturdays admitted to wearing them under her wedding dress last year.
Says Debenhams Personal Shopper Alain Mehada: “When it comes to bridal fashion, every bride wants to look her best, after all, it is her big day and she will be in the spotlight. So, what a woman chooses to wear under her dress is a crucial component that can boost her confidence and sharpen the overall look.
“We were shocked to see more and more bride-to-be’s with Spanx in their basket rather than traditional bridal lingerie but it’s actually quite refreshing and completely understandable, they are the ultimate guilt free garment to perfect your figure.
“Come your wedding night, you'll look so seductive that the groom will be happy to have and love to hold.”At Debenhams you can find all your bridal lingerie essentials such as bras, basques, briefs, garters, suspenders, breast enhancers and of course, shapewear.
This luxe range features light-as-air slips, shapers with lace, slimming tops and more. Each Red Hot piece delivers the fit, innovation and premium quality that we have come to know and love from Spanx, the shapewear experts.
Textiles | On 15th Feb 2020
Turkey has agreed to review its free trade agreement with Morocco,...
Textiles | On 15th Feb 2020
German and Italian investors and manufacturers have evinced keen...
Apparel/Garments | On 15th Feb 2020
Nike has entered into strategic distributor deals for its Nike Brand...
Setting up a brand for online selling is easy, but running the brand is not
Every fifth sale we make on Zapyle is a repeat purchase
Denimsandjeans India 2018
J Korin started as a partnership firm with four powerlooms in the textiles ...
Savio Macchine Tessili is at the head of a group that holds a know-how of...
Italian company Marzoli is a leading manufacturer of the complete line of...
With forces in engineering and process development, Andritz Nonwoven...
Directa Plus SpA
Established in 2005, Direct Plus SpA, is one of the largest producers and...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
She has carved a niche for herself as the national brand of Turkey. Her...
A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...
India Boulevard is a San Francisco-based curated fashion marketplace that...