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Adidas first to use DryDye water-less dyeing process

06 May '13
5 min read

Some highlights of the 2012 Sustainability Progress Report are:

- adidas launched the DryDye collection, becoming the first in the market to apply the revolutionary DryDye technology, which uses no water in the dyeing process.

- The target of using 5% Better Cotton by 2012 was achieved; this is a key step towards the goal of using 40% Better Cotton by 2015, while by 2018 the adidas Group has committed to using 100% 'sustainable cotton' across all product categories in all its brands.

- The collection for the London 2012 Olympic Games was the most sustainable adidas collection ever produced.

- The rating of the factories with which the adidas Group works substantially increased - 86% of the company's strategic suppliers now have a 3C-rating or better, and 37% have a 4C-rating or better.

- Overall, more than 26,000 volunteer hours were donated by the adidas Group's employees to community projects in 22 countries.

Looking ahead, the adidas Group's next set of targets for 2013 includes:

- Disclosing the list of factories manufacturing 2014 FIFA World Cup Brazil(TM) products. The same was done for the 2010 FIFA World Cup South Africa(TM) as well as for the London 2012 Olympic Games, when the adidas Group became the first Olympic partner to disclose its supply chain for the Olympic Games. The adidas Group global supplier factory list was first disclosed in 2007 and is publicly available on the corporate website.

- Increasing the usage of DryDye materials across ranges and product categories - with major water savings in the dying process.

- Increasing the sourcing of leather volumes from Gold-rated suppliers.

- Having additional sites owned to be ISO 14001 certified, as part of the Green Company Initiative.

- Continuing to collaborate with key partners to embed new thinking and ways of working within the industry. This includes, as an example, the company's active participation in the Sustainable Apparel Coalition, the Roadmap to Zero Discharge of Hazardous Chemicals by 2020, the ILO Better Work Program, the Leather Working Group and the Fair Labor Association.

About the adidas Group's approach to Sustainability

The adidas Group's sustainability strategy is rooted in the Group's values - performance, passion, integrity and diversity. It is built on the achievements and learnings from previous years, while taking into account the societal landscape and future global trends.

The five areas of the adidas Group's strategy are:
-Achieving environmental sustainability and managing scarce resources;
- Respecting human rights and driving social compliance in the supply chain;
- Engaging stakeholders;
- Developing employees and
- Supporting people in the local communities in which the adidas Group operates.

Click here to view sustainability report

Adidas Group

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