Home / Knowledge / News / Apparel/Garments / Specialty Fashion Group named 2013 Multi-Channel Retailer
Specialty Fashion Group named 2013 Multi-Channel Retailer
15
May '13
SDL is pleased to congratulate Specialty Fashion Group (SFG) for being named Multi-Channel Retailer of the Year 2013 at the annual Smart Card Asia Awards. The annual Smart Card Awards identifies and rewards companies that have demonstrated an unparalleled ability to succeed and have continually set standards of excellence.

SFG, one of the largest women's apparel groups in Australia, engages with customers through six online stores, 892 physical stores, seven websites as well as through Facebook, email, blogs, SMS and customer service calls.

SFG implemented the SDL Campaign Management & Analytics solution to create a single view of the customer across these channels as a way to better understand individual buying behaviors. As a result, SFG was able to deliver the right message at the right time to the right customer audience and saw an ROI in excess of 1800 percent on their campaigns.

"SFG is a great example of how integrating various online and physical channels can enhance customer engagement and set standards that other retailers can learn from and emulate," said Bob Hale, CEO of the SDL Campaign Management & Analytics Division. "SDL's focus is to help brands deliver relevant customer experiences across channels, cultures, languages and devices. SFG has an unwavering commitment to their customers, so we are pleased to share this award and to work together to help them exceed their customers' expectations."

Alison Henriksen, Chief Financial Officer of SFG received the award in Singapore on behalf of the company and commented: "We see the investments we've made in customer insights integral to our omnichannel strategy.

"It is a key differentiator for us and we are achieving measurable results from the increases in customer engagement we are achieving, leveraging our database of over 7 million loyalty members" Kerr Maclean, General Manager of Customer Insights at SFG added: "Integrating multiple entities like a web presence, retail stores, social media and mobile can be quite a challenge, but working with SDL Campaign Management & Analytics we were able to develop a true multi-channel capability that not only solved a complex problem but increased our marketing ROI."

The Smart Card Award is the second time in 2013 that SFG has been recognized for its multi-channel programs. In January, SFG won the Customer Engagement award from Retail TouchPoints in the category of Cross-Channel Analytics as a result of work done with the SDL Campaign Management & Analytics family of software products.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL


Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search