Home / Knowledge / News / Apparel/Garments / Yebhi.com opens 30 virtual stores in Café Coffee Day
Yebhi.com opens 30 virtual stores in Café Coffee Day
23
May '13
Yebhi.com, the popular Indian online shopping portal for home, lifestyle and fashion products, has introduced a new samrtphone-friendly out-of-home (OOH) advertising model to ramp up its sales.
 
The e-commerce site has launched around 30 virtual stores, which would allow people to make direct purchases from virtual walls, in the country’s largest chain of coffee outlets, Café Coffee Day, across Delhi and Bangalore.
 
The initiative features the website’s expansive inventories of clothes and other accessories with corresponding Quick Response (QR) or Near-Field Communication (NFC) codes.
 
By tapping on the codes through smartphones, the customers will be directed to the Yebhi.com portal where they can buy the desired items, which will later be delivered at their doorsteps.
 
Launched in 2009, Yebhi.com website offers apparels, lingerie and home furnishings and other products from a range of some 250 brands.
 

Fibre2fashion News Desk - India


Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search